DCW Advertising, a Premier Privately Held Traditional Media Buying Firm, Brings Digital In- House with Rebrand Initiative

Share Article

DCW, a traditional media buying agency with over 41 years experience, reflects today's current industry trends with its announcement of an in-house digital media department and rebranding initiative.

It’s a very exciting time here at DCW, we are thrilled to unveil our company’s new look and capabilities, as it reflects the important ways we are growing and doing even greater things for our clients as we expand

DCW Advertising (Dougherty, Clifford, and Wadsworth), a full-service, media buying firm, has officially changed its name to DCW Media. The name change becomes official today, bringing digital capabilities to an already dominant traditional media service. The name change was made to reflect the digitization of the advertising industry. The new digital department at DCW Media brings award-winning web marketing, graphic design capabilities, and team-oriented talent to DCW’s roster of clients. Long known for its propensity and clout in the world of traditional media buying, DCW continues to foster traditional media relationships while embracing and implementing online and mobile-based advertising strategies.

“It’s a very exciting time here at DCW, we are thrilled to unveil our company’s new look and capabilities, as it reflects the important ways we are growing and doing even greater things for our clients as we expand,” said Ken Bove, President.

The rebranding initiative is a result of DCW’s growth both in personnel and in the magnitude of services it provides to its clients. Along with the new distinct look in DCW Media’s logo, DCW is proud to announce a revamped website located at http://www.dcwmedia.com.

DCW Media believes that media buying, whether traditional or digital, is a craft. Craftsmanship in a commoditized world references media as an asset; one in which requires a high level of expertise to be implemented effectively, efficiently, and with foresight that only experience can offer. DCW stays true to its core philosophy of strength in buying power and now applies that mantra to the digital domain; creating a harmony between the two.

About DCW Media
DCW Media is the premier, privately held media buying agency headquartered in Ronkonkoma, New York. Founded in 1973, the corporation serves both direct clients and agencies, offering media planning, buying and negotiating for all online and offline media channels. To learn more about DCW Media visit their website located at http://www.dcwmedia.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Biscow
DCW Media
+1 6314218200
Email >
Follow us on
Visit website