Video in email and social just keeps growing as it engages viewers more quickly, keeps their attention longer and drives action
Sacramento, California (PRWEB) September 29, 2014
“Video in email and social just keeps growing as it engages viewers more quickly, keeps their attention longer and drives action,” said Dan Forootan, president of StreamSend Email Marketing. “Meanwhile, over half of all emails are now opened on mobile devices and video has proven itself a great way to catch them on the go. Here are some proven methods that marketing agencies can use to help clients reach their customers with video wherever they are.”
1. Video on the Go - Everywhere
Take advantage of video’s popularity with mobile users, create immediate engagement with customers and prospects on the go, whether those viewers follow a URL to a landing page or complete a form right on the video to opt in to your clients’ mailing list. Make it easy -- drag and drop in a video widget, add calls to action to any video and off it goes, shared, emailed, on a board or embedded with your calls-to-action on a page.
2. Video Boosts Revenue
When comparing the performance metrics of marketers using video in email marketing to those that do not, The Relevancy Group found that those adding videos to email had a much higher return on investment, increasing ROI and boosting monthly revenue by forty percent.
3. Shorter is Better
Video length: email subscribers have short attention spans. Keep client videos under 60 seconds long.
4. Make it Count
Content: make sure the video resonates with the audience and is relevant to a clients’ product or service. In other words, don’t include a video just for video’s sake; it will backfire.
5. Play Nice
Use a format that supports both web and mobile video playback. Smartphones and tablets are too prevalent to ignore. Make sure the video plays in both HTML5 and Flash.
6. Front Row Treatment
Design clients’ emails so that video is the primary focus and is positioned above the fold. The video should be up to 400 pixels wide. The email should concisely state what’s in it for subscribers and why they should watch the segment.
7. Lead Generation – Fast & Easy
Consider adding a URL to the video to create immediate engagement and take viewers to a landing page. Or add a form right onto the video that viewers can use to opt in to clients’ mailing list.
8. Invite them in
The subject line should include the word “video” and tie into the segment’s subject matter. You can also allude to a video with a phrase such as “watch now.”
9. Don’t Let Go
Design a landing page for your clients to create continuity and keep the audience on your site. Don’t send subscribers to YouTube; instead, embed the video on the landing page. That way, you can track responses.
10. Track everything
Track it all—open rates, play rates, shares, etc.—and compare the results to your clients’ traditional email campaigns.
Find out how video emails can increase click-through rates, conversions and sales, visit http://www.streamsend.com/VideoInEmail to see a demonstration video and get a free 30-day trial.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.