Brightline Interactive Touches Down in Knoxville, TN to Bring Interactive Experiences to the University of Tennessee

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Experiential agency continues work with university campuses in Knoxville, TN to bring interactive experiences to University of Tennessee.

Anderson Training Center lobby

By adding high-tech digital experiences to our new training facility, Brightline Interactive and our graphics partner, Ze Design, have taken the Training Center lobby to a new level.

Brightline Interactive, in partnership with Blaine Construction, has brought two new interactive experiences to the University of Tennessee’s Anderson Training Center. The experiences live in the lobby of the newly constructed Anderson Training Center, providing a layer of interaction with all visitors immediately upon entry. The experiences serve to strengthen the university’s recruiting efforts, in addition to acting as a resource for supporters of the UT Football team.

To enhance the training center lobby, Brightline has created and installed both a self-service touchscreen kiosk and a 30’ LED video display ribbon. The kiosk delivers inspiration and information about the football program for potential recruits and fans, with touch-activated media about Tennessee All-Americans, NFL alumni, as well as UT Football traditions and highlights. The large, overhead LED ribbon features customizable content that is updated periodically by the university to highlight relevant news, announcements, and standout moments about the football team.

“By adding high-tech digital experiences to our new training facility, Brightline Interactive and our graphics partner, Ze Design, have taken the Training Center lobby to a new level,” says Chis Spognardi, Director of Football Operations. “The LED ribbon and interactive kiosks not only make the lobby sizzle, they offer a fascinating way for our visitors – potential students, alumni and donors – to engage with the history of our program and stay informed on current activity.”

Brightline Interactive continues to expand their reach into collegiate athletics, building a foundation on which unique interactive experiences can live. Partnering with a school the caliber of University of Tennessee only serves to enhance the credibility of their work. “The University of Tennessee’s new experiences combine Brightline’s creative strengths – integrating technology and sports in an educational environment – to deliver information in a memorable, fun way,” stated Erik Muendel, CEO and CCO of Brightline Interactive. “These experiences are attractive to both potential football recruits as well as existing supporters of the program because they leave a lasting impression about the far-reaching legacy of the university’s football team.”

About Brightline Interactive

Brightline Interactive designs, builds, and installs fun place-based digital experiences for national brands and agencies at sporting and entertainment events, mobile tours, retail stores, and permanent display areas.

See more at http://brightlineinteractive.com.

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Curt Seiss
Brightline Interactive, LLC
+1 (703) 348-9898 Ext: 132
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@brightline_int
since: 06/2009
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