Hypertargeting delivers a more personalised message, reduces marketing costs and improves return on investment, states London School of Marketing

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London School of Marketing's latest whitepaper, The Concept of Hypertargeting, demonstrates how social media hypertargeting will continue to allow marketers to reach target audiences in a personalised manner with highly effective results

The Concept of Hypertargeting

The Concept of Hypertargeting

Social media is clearly the ideal platform for hypertargeting due to the abundance of personal information voluntarily provided by the users

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled, The Concept of Hypertargeting.

As a resource for professionals and students alike, The Concept of Hypertargeting, joins a host of other valuable resources freely available on the LSM website to existing and prospective students.

“Utilising social media in marketing is no longer an optional strategy. Companies are increasingly moving away from traditional outbound marketing methods as they realise the potential of social media marketing and other inbound tactics,” states the whitepaper. “Social media is clearly the ideal platform for hypertargeting due to the abundance of personal information voluntarily provided by the users.”

The in-depth document, downloadable for free, looks at the definition of hypertargeting, its evolution in the marketing world, and current and future methodologies that will allow marketers to reach target audiences in a personalised manner – with highly effective results.

To download a copy, click here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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