Today’s college students have never lived without computers and have high expectations that websites and social media will offer the critical information and direct access needed to help in their decision making.
Lee's Summit, Missouri (PRWEB) October 29, 2014
The top-ranked college and university websites in the 16th Annual Enrollment Power Index® (EPI) use social media and excellent interface functionality to engage their best prospects and boost enrollments. Congratulations to University of Kansas who topped the list this year.
Key findings from this research-based analysis conducted by NRCCUA® show that students prefer to engage with institutions whose sites meet their expectations for easy access to critical information and contact with admissions officers. The study also shows that students who find sites lacking in critical information or difficult to use will move on to others: website design and functionality can make or break a student’s engagement with a college or university.
The study grades institutions on a 100 point scale, including functionality, design and technology components. Of the post-secondary institutions whose sites were graded, less than 45% earned a score of A or B. The criteria for the study are reviewed and updated annually by internal experts as well as current high school students. Each institution was reviewed by a panel of college-bound high school students. Since the technology for admissions websites is constantly changing, so changes the expectations of the prospective students who visit the websites looking for information.
A breakdown of the top 15 overall institutions and top 10 institutions by region is available in a fact sheet following this release. For more information on the EPI study, please visit http://www.nrccua.org/epi-report.
MyCollegeOptions® (http://www.mycollegeoptions.org) operated by the National Research Center for College & University Admissions™ (NRCCUA®), is the leading organization connecting young people and their families with colleges and universities across the country. For more information please visit http://www.nrccua.org.
Contact: Ryan Munce, Vice President
See NRCCUA Enrollment Power Index® Fact Sheet Attached
Top 15 "A" Ranked Websites
University of Kansas, KS
Coe College, IA
Clayton State University, GA
University of Northwestern - St. Paul, MN
Unity College, ME
Lycoming College, PA
Lesley University, MA
University of Illinois at Springfield, IL
University of Chicago, IL
Virginia Intermont College, VA
Concordia University, St. Paul, MN
Marian University, IN
State University of New York at Albany, NY
Lyon College, AR
Gettysburg College, PA