Raleigh, NC-Based Capitol City Homes Launches New Brand

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Refreshed Logo and Tagline Illustrate Company Dedication To New Home Buyers

Capitol City Homes in a North Carolina-based new home builder in Raleigh, Clayton, Wake Forest, Youngsville, Pittsboro, Chapel Hill and Pinehurst

Capitol City Homes

We believe strongly that building a new home should be enjoyable for the buyer. -- Jason Morrow, managing partner of Capitol City Homes

The executive leadership team at Capitol City Homes, a builder that crafts personalized homes through an array of floor plans and options, announces the launch of a new brand identity. This includes an updated logo and tagline as well as a refreshed message for new home buyers in the Triangle and Sandhills regions of North Carolina, including Raleigh, Chapel Hill, Pittsboro, Wake Forest, Clayton and Pinehurst.

The new tagline, Imagine Life Inside, combines the vision of a new home buyer with the innovative homes Capitol City is known for building. Since its inception in 2009, the company strategy has been to build a variety of new home products efficiently in order to provide more options and personalized service. This has gained the company a 1966 percent increase in new home sales in its first four years.

“We believe strongly that building a new home should be enjoyable for the buyer,” says Jason Morrow, managing partner of Capitol City Homes. “We created this company with a vision of providing the feel and experience of a custom home at price points from the $150s to more than $1.5 million. This requires great attention to process details as well as people – and our refreshed brand logo and message encapsulates this perfectly.”

Capitol City Homes currently builds in 15 communities from the Triangle to the Sandhills regions of North Carolina. For more information and to see more about the new brand, please visit http://www.CapitolCity-Homes.com.

About Capitol City Homes
Founded in 2009, Capitol City Homes was formed to change the way homes are built. By operating from a philosophy that customers should have what they want in a home at a fair price, the company has created new processes and efficiencies that allow for more choices than a traditional builder. This coupled with a culture founded in ethics and focused on family, the Capitol City Homes experience is beyond any other found in the industry. Capitol City Homes builds townhomes and single-family homes from the $150s to more than $1 million in the Triangle and Sandhills regions of North Carolina. For more information, please visit http://www.CapitolCity-Homes.com.

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Laura McAliley
@CapitolCityHome
since: 04/2011
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