Jane.com Uses Big Time Bloggers to Help #BeTheGood Campaign Go Viral

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Jane.com challenges well known Bloggers to “Be The Good.” Big named bloggers like Whippy Cake, No Biggie and Living Well Spending Less accepted Jane.com’s challenge to Be The Good and share it on their social media accounts.

Jane.com challenges well known Bloggers to “Be The Good.” Spreading like wildfire, good deeds were being done from California to the Sunshine State. Big named bloggers like Whippy Cake, No Biggie and Living Well Spending Less accepted Jane.com’s challenge to Be The Good and share it on their social media accounts.

Teaming up with another influential company, Cents of Style, Jane.com pursued their goal of empowering others to feel good and do good. Courtney Brown, Founder of Cents of Style, says, “I love this idea that we each can make a difference in this world, even if it is small. We can impact the world just by the way we choose to live our everyday lives.” Together the two companies ran with the idea that even something small can make a difference and they created a campaign that went viral. With two parts to the campaign it was the perfect opportunity for anyone to get involved.

Cents of Style created Be The Good T-shirts and sold them on Jane.com, a daily boutique deal site selling women’s and men’s boutique brand items. All profits from the shirts were donated to Girls Inc., a non-profit focusing on helping young girls become strong, powerful, and bold, by providing them with the tools they need to succeed. Some of the sizes and styles of women’s shirts sold out within the first couple of days leaving the two companies scrambling to print more. Well over 2000 t-shirts were sold, resulting in $18,000 being donated to Girls, Inc.

In efforts to help this campaign go viral, big-name bloggers were challenged by both companies to buy the t-shirt, do an act of service, share it and challenge others to do the same. "When Cents of Style approached us, we thought this was a great opportunity to do good. We saw the recent success of the ALS Bucket Challenge, and were reminded of the power of social media to influence a campaign,” says Mike McEwan, CEO of Jane.com. McEwan goes on to say, “We're excited to work with Cents of Style to challenge our blogger network, their fans, and our followers to Be Good and to share that message with their friends."

Within the first few hours of the campaign going live, the buzz was being felt on all social media channels. Hundreds of ‘Do Good’ stories came pouring in with hashtags #BeTheGood and #JaneCares and were posted on Jane.com’s Campaign Page. Bloggers were going above and beyond the call of duty. One blogger, Whippy Cake, went as far as reverse pickpocketing, the art of placing your own money in the pocket or purse of another individual.

You can learn more about the campaign, Girls Inc. and read other Do Good stories on Jane.com’s BeTheGood Campaign Page at Jane.com/BeTheGood.

Jane.com, a Daily Boutique Deal Site catering to women, online shoppers and deal finders, features upwards of 100 deals a day. Deals range from women’s clothing to home décor, many of which sell out within minutes. Boasting the latest fashion finds, trend-setting clothing and must haves from notable boutiques around the United States, Jane.com allows shoppers to save time and money. Jane also offers a number of affiliate programs as well as seller opportunities. (http://jane.com)

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Kaitlin Norton
Jane.com
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