Vertellus Introduces Reilline® Resins to Global Laundry Market

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DTI Product Name Change Underlies Vertellus’ Expanding Footprint in Fabric and Home Care Market

The transition to Reilline resins will facilitate an enhanced understanding of customer needs, ultimately helping us deliver more value to customers.

Vertellus is growing its footprint in the fabric and home care market. Effective October 1, Vertellus is ending its relationship with Ashland who formerly served as the exclusive distributor of Vertellus’ patented PVNO dye transfer inhibitor technology sold under the Chromabond® name. Vertellus’ decision to market these products solely under the Reilline resin brand reflects the company’s focus on expanding its chemistries for customers in the fabric and home care sector.

Bradley Buehler, business director for Vertellus’ personal and consumer care products, commented that the transition will allow Vertellus to work more closely and strategically with customers. “The transition to Reilline resins will facilitate an enhanced understanding of customer needs, ultimately helping us deliver more value to customers,” Buehler said. He added that Vertellus will continue to produce the identical dye transfer inhibitor product using the same equipment, processes and manufacturing technologies.

The Reilline name succeeds Chromabond as the premier dye transfer inhibitor for detergent and laundry product manufacturers around the world. As Vertellus continues its role as manufacturer of the popular dye transfer inhibitor, it is also bringing Reilline sales and marketing operations in-house, creating an infrastructure that will support the introduction of additional home and fabric care technologies.

A value-added ingredient in high-performance detergents and laundry care products for more than a decade, the Reilline technology has emerged as a best-performing and cost effective agent for capturing fugitive dyes in the laundry process. Reilline’s dye transfer inhibitors have been broadly accepted by manufacturers of the world’s leading color-safe detergents and the consumers they serve.

The transition is part of a strategy to align the company’s established leadership in the global pyridine marketplace with growing demand for color protection technologies. “The versatility of pyridine-based polymers makes our chemistries applicable to a wide breadth of manufacturers in the fabric and homecare marketplace,” said Buehler. He added that Vertellus is seeing strong demand for color protection chemistries from emerging economies, as well as continued demand from customers in established markets. “While the Chromabond and Reilline trade names have been around for some time, changing market conditions continue to create new opportunities for color-protecting agents,” he added. For example, growing interest in water conservation has driven demand for dye transfer inhibitors that protect fabrics in the harsh conditions associated with modern washing machines’ reduced water usage.

Vertellus is introducing the Reilline name and its direct-to-market sales model during the Montreux World Conference on Fabric and Home Care, October 6-9, in Montreux Switzerland. Held every four years, the event convenes the world’s leading fabric and home care manufacturers. “Montreux provides an opportunity for Vertellus to announce our expanded role from long-term maker to manufacturer and marketer of the Reilline technology. The venue also provides a forum for us to listen and engage with customers as we prepare to introduce new technologies to the fabric and home care market,” Buehler said.

About Vertellus:
Vertellus is a specialty chemicals company focused on the manufacture of ingredients used in pharmaceuticals, personal care, nutrition, agriculture, and a host of other market areas affected by trends favoring “green” technologies and chemistries. Vertellus is the #1 global producer of pyridine and picolines, specialty pyridine derivatives, DEET, castor oil derivatives and systems, and a world leader in vitamin B3 and citrate polymer additives and systems. Vertellus benefits from a technically advanced global manufacturing base and has approximately 800 employees. Vertellus is headquartered in Indianapolis, Indiana.

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Chrissy Walling

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