Jenzabar Higher Reach with CRM Enhances Personalized Learning

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New Tools Draw ‘New Traditional’ Students

Continuing education and extension schools are utilizing the CRM functionality to generate higher enrollments, improve student engagement, and create a personalized learning environment for students -- leading to increased revenue and profitability.

Jenzabar®, Inc., a leading provider of software, strategies and services for higher education, announced a new version to Jenzabar Higher Reach, the administrative platform for continuing education and workforce development. Jenzabar Higher Reach with CRM, streamlines recruitment and enrollment processes and provides tools to produce highly-effective marketing campaigns and personalized communications.

The latest version of Jenzabar Higher Reach provides a personalized learning experience for continuing education and workforce development students. New features include a state-of-the-art web browser for administrative users, a toolset that improves and standardizes the ability to integrate with other complementary solutions, metadata-driven business logic, and an overall enhanced user experience.

“Jenzabar Higher Reach 4.3 demonstrates Jenzabar’s continued commitment to ensure the CE and workforce development market has the tools needed to help institutions enroll and retain the “new traditional” students in this market,” said Josh Pennino, Director of Innovations Sales at Jenzabar. “Continuing education and extension schools are utilizing the CRM functionality to generate higher enrollments, improve student engagement, and create a personalized learning environment for students -- leading to increased revenue and profitability.”

Jenzabar Higher Reach streamlines everyday tasks in key areas such as business management, online registration, course management, and student billing. The software brings business data into focus to make real-time decisions that have immediate impact on day-to-day operations and profitability. Jenzabar Higher Reach added six new customers so far in 2014, and now serves over sixty institutions, ranging from large research institutions, small private colleges, community colleges, and online schools.

About Jenzabar
Jenzabar, Inc. is a leading provider of enterprise software, strategies, and services developed exclusively for higher education. The company offers integrated, innovative solutions to advance the goals of academic and administrative offices across the campus and throughout the student lifecycle. As a trusted partner serving more than 1,000 campuses worldwide, Jenzabar has over four decades of experience supporting the higher education community. Jenzabar is headquartered in Boston, Massachusetts. For further information, please visit http://www.jenzabar.com.

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Carina Ganias
Jenzabar
+1 (617) 492-9099 Ext: 365
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