Bestseller Fashion Group China Selects Centric Software Product Lifecycle Management

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Major China retailer supports growth, optimizes product development with PLM software

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BFGC will look to Centric 8 to enhance the experience of product designers, improve efficiency and productivity among design and buying teams, and better facilitate collaboration and communication between their buyers and suppliers.

Bestseller Fashion Group China (BFGC) has selected Centric Software to provide its product lifecycle management (PLM) software.

BFGC markets clothing and accessories in more than 6,000 stores in China, under four Bestseller brands (Only, Jack & Jones, Vero Moda and Selected) as well as the independent J. Lindeberg brand. The company will use the Centric PLM software for apparel, retail, footwear, luxury and consumer goods companies to support growth, further optimize product development, and improve supply chain processes, according to Dan Friis, CEO of BFGC.

The purchase highlights Centric’s stated plans for Asian expansion. In July, the company closed on $24 million in growth capital financing. One of the primary goals of the financing round was to help Centric expand its presence in the China market, according to Chris Groves, president and CEO of Centric.

“China presents one of the biggest opportunities in the apparel and consumer products market, with both brands and retailers,” says Groves. “Centric has a tremendous amount to offer these companies as they grow and expand, and BFGC is a perfect example of the demand and Centric’s ability to quickly meet that demand.”

“The Centric 8 PLM software for retail, fashion and consumer goods companies will allow BFGC to drive business value through technology,” says Friis. BFGC will look to Centric 8 to enhance the experience of product designers, improve efficiency and productivity among design and buying teams, and better facilitate collaboration and communication between their buyers and suppliers, he explains. “Optimizination of supply chain management activities will enable a more transparent production management process, and allow for comprehensive purchase order tracking and handling.”

“As the Chinese consumer products market expands and becomes more sophisticated, so too, are BFGC’s business processes,” Groves says. “Centric 8 will help BFGC boost efficiency, productivity and its ability to manage market complexities tremendously.”

Bestseller Fashion Group China (http://www.bestseller.com)
Bestseller Fashion Group China (BSFG), member of the Bestseller Group, Denmark, bestseller.com, is a clothing and accessories company owned by the Holch Povlsen family, Denmark, and two Danish business partners, Dan Friis and Allan Warburg, in China.The group designs collections for more than 6,000 stores in China. Merete Bech Povlsen and Troels Holch Povlsen founded Bestseller, a family-owned clothing and accessories company, in Denmark in 1975. Bestseller provides fast, affordable fashion for women, men, teens and children. Headquartered in Brande, Denmark, Bestseller markets its products online, in more than 3,000 branded chain stores, and in 12,000 multi-brand and department stores worldwide.

Centric Software, Inc. (http://www.centricsoftware.com)
Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment (SM) methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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