Inventive, venue-based interactive technology enhances the fan experience by providing active opportunities that further connects them to the team, as well as sponsors and partners.
New York, NY (PRWEB) October 07, 2014
Erik Muendel, CEO and Chief Creative Officer of Brightline Interactive, will take the stage October 15th at 4:00 PM at the CSE Sports Marketing Symposium to speak about in-venue digital experiences and their impact on fan engagement. Having created custom, place-based interactive experiences at the Super Bowl, World Series and NCAA Final Four, Muendel has successfully reimagined technology for fan experiences and is a leader in the growing demand for interactive fan engagement with social and earned media impact.
The conference, in its 13th year, is one of the country’s premier sports marketing events. “We’ve had great success at Brightline Interactive bringing digital experiences to both the collegiate and professional sports domains. This conference is a perfect opportunity to share our unique work with case histories while learning from other leaders in the sports marketing world,” said Muendel.
The presentation will highlight how Brightline connects fans with venues, brands and social media for longer-term engagement and maximum ROI. The World Series installation, through an accelerometer, allowed hundreds of consumers to simulate a live home run derby, ending the interaction with their photo on a baseball card for social media sharing. The Super Bowl experience brought karaoke to the next level, simulating a half-time performance for fans in front of a live-keyed green screen that became instantly shareable YouTube videos.
“The Home Run Derby and Social Karaoke experiences express the future of in-venue, value-add capabilities. Inventive, venue-based interactive technology enhances the fan experience by providing active opportunities that further connects them to the team, as well as sponsors and partners,” added Muendel. “This forum is an opportunity to share and discuss how we can evolve that disruption.”
About Brightline Interactive
Brightline reimagines technology for measured consumer brand experiences through place-based interactivity. Brightline creates, builds, and produces fun digital experiences for global brands at major sporting events, entertainment venues and public location-based properties for automotive, CPG, technology, airlines, beverages and other products and services. Headquartered in Alexandria, VA, Brightline is committed to creating innovative, viral and scalable brand activations.