Dayton Children's Selects Strata Company's MarCom On Demand For Cloud-based Marketing Resource Management

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MarCom On Demand to provide centralized marketing asset management and streamlined marketing workflow for Dayton Children’s

Strata Company, a marketing services and technology solutions provider, today announced Dayton Children’s installation of MarCom On Demand. MarCom On Demand is Strata’s cloud-based marketing resource management software and the newest addition to their line of marketing, communications and data management solutions. The installation reflects the next stage in the long-standing business partnership between Strata and Dayton Children’s, the only dedicated pediatric hospital in Southwest Ohio.

For more than a decade, Strata has worked with the hospital to implement ambitious marketing goals via targeted multi-channel marketing programs. These data-driven marketing campaigns have been crucial to patient acquisition and the strengthening of Dayton Children’s market footprint in a highly competitive climate.

Strata’s MarCom On Demand will serve as a centralized resource for the ongoing management of the hospital’s marketing assets. This innovative technology will:

  •     Streamline the hospital’s marketing processes
  •     Allow for greater brand control
  •     Create more relevant marketing content
  •     Provide on demand access to digital assets and collateral

Physician practices will be able to access helpful patient resources like children’s health sheets, and place orders online to be shipped to their offices. Marketing managers will be able to find content essential to executing their day-to-day responsibilities such as logos, marketing videos and patient photos.

“Strata continues to understand the complexity of the challenges facing our daily business and is adept at identifying new ways to help us maintain our status as the preferred pediatric healthcare provider in the region,” says Kelly Kavanaugh, Director of Marketing Communications at Dayton Children's. “Their strategic thinking, foresight and dedication to our success are of paramount value as our priorities and technology needs have changed over time. We’re enthusiastic about implementing this integrated platform as it will free up critical time and resources, allow us to more efficiently execute on our initiatives —and move our marketing to the next level.”

MarCom On Demand is a web-based marketing resource management solution that enables companies to preserve a high level of quality and effectiveness in their marketing. The online application provides local marketers, field sales, geographically dispersed teams and similar stakeholders with immediate access to resources owned by marketing. Marketing content can be found, shared, downloaded, customized, ordered and distributed via the MarCom On Demand’s application.

“We are truly excited about the evolving nature of our relationship with Dayton Children’s in their efforts to continually drive their brand and organization forward,” says Mark Frisina, Vice President of Strata Company. “MarCom On Demand will undoubtedly help them achieve their goals by automating workflow, speeding production time and giving them greater control of their brand and digital marketing assets. Embracing this technology will enable them to measurably improve marketing operations so they can focus on what matters most—delivering on their business goals.”

About Strata Company

Strata Company provides marketing services and technology solutions that help companies solve critical business issues and meet strategic objectives. By leveraging business intelligence, marketing expertise and digital technologies, we deliver smart solutions that advance clients’ success in an increasingly complex and competitive business landscape. Specialties include digital and direct marketing, full service production and cloud-based solutions for marketing, communications and data management. For more than 20 years clients have chosen Strata for complete turnkey solutions and individualized services to help them drive effectiveness and measurable growth for their business. For more information visit http://www.gostrata.com.

About Dayton Children’s Hospital

One of only 45 independent freestanding children’s hospitals in the country, Dayton Children’s is the region’s only medical facility dedicated to children. Accredited by The Joint Commission and serving 20 Ohio counties and eastern Indiana, the experts at Dayton Children’s care for more than 290,000 children each year. Consistently recognized as one of the country’s best and most cost-effective pediatric hospitals, Dayton Children’s is home to the Wright State University Boonshoft School of Medicine, Department of Pediatrics and together with the United States Air Force shares the nation’s only civilian-military integrated pediatric training program. For more children’s health and safety information, visit our web site at http://www.childrensdayton.org.

SOURCE Strata Company
For media inquiries contacts:
Katrina Denk, Director of Marketing
Strata Company
610-941-6100
kdenk(at)gostrata(dot)com

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