The Next Generation Qualitative Research Online Platform Showcased at the QRCA 2014 Annual Conference

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For consumer researchers, the social and mobile-friendly Aha! represents the next generation of marketing research online platforms. The qualitative research tool's dynamic built-in respondent activities and enhanced analytics deliver higher engagement and deeper, richer insights so brands can get closer to the emotional relationships between consumers and the products they buy.

qualitative online research platform

The online consumer research platform for brands, agencies, and market researchers

Leveraging the convergence of high-speed Internet and mobile device penetration with social media acceptance, we were able to create a much higher level of respondent compliance and engagement than what was previously possible

Aha!, the next-generation qualitative research online platform, showcases suite of dynamic social and mobile-friendly respondent activity templates and enhanced analytic tools at the QRCA 2014 Annual Conference in New Orleans, October 15-17.

The marketing research tool's many features, including drag and drop technology and intuitive dashboard navigation, represents seven years of technical evolution. Brands, marketing research companies, consultants, and ad agencies can more easily create engaging consumer or B2B studies on their own to get closer to the emotional relationship between consumers and the products they buy.

“We are excited to demonstrate the capabilities of Aha! at the QRCA conference," said Ray Fischer, CEO of Aha!. "By leveraging the international convergence of high-speed Internet and mobile device penetration with social media acceptance, we're able create a much higher level of respondent compliance and engagement than what was previously possible."

In addition to the comprehensive suite of highly intuitive and interactive activities, such as storytelling and collage building, Aha's community tools include pinboards, wishing walls and bulletin boards. Fischer and his team offer both hands-on training and guidance or full service study design and respondent management.

To watch the 3 minute demo video, visit http://www.ahaonlineresearch.com. Contact Ray Fischer at 810-599-9440 or rayf@ahaonlineresearch.com.

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Ray Fischer
@AhaInsights1
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