St. Louis, MO (PRWEB) October 14, 2014
Luxco has launched the new “Make It Your Own” by Everclear® online hub, an endeavor that celebrates the craft cocktail movement and the DIY spirit. The campaign, which includes a web site (http://www.makeityourown.com) and Facebook page Make It Your Own by Everclear®, is aimed at mature consumers who enjoy dabbling in mixology – crafting their own homemade cocktails and creating unique infusions.
“We have seen enormous growth in the craft cocktail movement across the board – especially in consumers who enjoy entertaining at home and creating unique cocktails for their dinner party guests,” says Ashley Ulkus, brand manager at Luxco. “We decided to fulfill consumer demand by providing a central place to get inspired, obtain new recipes and share tips with others who are passionate about the same craft – at home mixology.”
The web site includes recipes for a variety of homemade infusions such as vanilla extract, limoncello, aromatic bitters and flavored moonshine cocktails. In addition, it offers a mixology 101 section for tips, a lifestyle section for entertaining ideas, as well as a goods section where consumers can purchase tools of the trade, including mason jars, strainers and muddlers.
The Facebook page includes much of the same content and serves as a forum for consumers to share ideas and be inspired.
“Many of the recipes widely used for craft spirits call for the use of Everclear®, due to the spirit’s ultra-pure clean taste and higher proof, which helps draw out the botanicals in the ingredients used in these recipes,” said Ulkus. “We encourage consumers to join the conversation and look at Everclear® in a new way, and get inventive with their creations.”
Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez® Tequila and Triple Sec, Pearl® Vodka, Everclear® Grain Alcohol, Arrow® Cordials, El Mayor® Tequila, Ezra Brooks® & Rebel Yell® Bourbons, Lord Calvert Canadian® Whisky, St. Brendan’s® Irish Cream, Salvador’s® Cocktails, Yago Sant’gria® and other well-recognized brands. For more information about the company, visit http://www.luxco.com.