Larry Lucas Joins Vivaldi Partners Group as Partner

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Leading marketer joins strategic marketing firm built for the digital era and the empowered consumer, expanding Midwest footprint

Today, Vivaldi Partners Group, the global growth strategy firm, announced the hiring of Larry Lucas as Partner. Lucas brings over twenty years of experience in brand management helping clients achieve innovation and growth through practical, actionable marketing. He will be based in Chicago, joining current partner Ron Zhiss and expanding the firm’s Chicago presence.

“We are very excited to have Larry join us at Vivaldi,” said CEO and Founder Erich Joachimsthaler. “Larry’s career of helping businesses achieve breakthrough growth speaks for itself. His experience and knowledge match perfectly with Vivaldi’s offerings and our future-forward thinking. I am looking forward to working with him as we continue to grow our Midwest footprint.”

“Vivaldi is a great firm with a history of helping companies uncover deep consumer insights and of applying strategic foresights to fuel innovation and sustainable growth,” said Lucas. “Vivaldi’s Demand-first thinking and their recent work in Social Currency and the Always-On Consumer advance the field and make Vivaldi a dynamic place to join.”

Prior to joining Vivaldi, Lucas was a partner at Prophet where he advised clients on strategic marketing. He led client engagements across beverage, food, consumer durables, and multiple industrial sectors. Key assignments included Brunswick Marine, leading the CVS store brand portfolio strategy initiative, creating the organic growth strategy for BASF North America, and developing the Kellogg School of Management fundraising campaign strategy and overall brand strategy. Previously, at other consultancies, Lucas also worked on projects for SABMiller, Alcoa, and others.

Lucas is an accomplished CPG marketer who began his career at Clairol as Group Brand Director, where he led the resurgence of the Herbal Essences® hair/skin care franchise and was responsible for developing the worldwide brand strategy and identifying the strategic drivers to reach $1 billion in sales.

About Vivaldi Partners Group
Vivaldi Partners Group (http://www.vivaldipartners.com) is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and leads internal change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, a digital, design and technology agency, and E-Edge, its executive and leadership development firm.

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Soh Won Cha
@VivaldiPartners
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