LMO Advertising Selected as Marketing Partner for Virginia Lottery

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LMO to Help Virginia Lottery Promote Its Brand and Games Through Consumer Engagement And Social Media

Arlington-based LMO Advertising, the largest advertising agency in metropolitan Washington, D.C., was selected by the Virginia Lottery to help promote the Lottery’s brand and games through consumer engagement and social media.

As part of its work with the Virginia Lottery, LMO will develop the strategy and planning related to media buying and social media engagement to help generate consumer excitement about the Virginia Lottery and its games.

“The Virginia Lottery is one of the most iconic brands in Virginia and we are thrilled to be a marketing partner,” said Chris Laughlin, president and CEO of LMO Advertising. “It’s such a rewarding feeling to be serving an organization that has deep roots in the same community we live and work.”

In its 27th year, the Virginia Lottery is launching a new marketing partnership model that includes the selection of seven different Virginia agencies. LMO is one of the seven agencies selected to provide marketing and communications support.

This new model will allow partners to focus on their areas of expertise and provide the Virginia Lottery with the flexibility to execute a variety of marketing initiatives simultaneously.

About LMO
Founded in 1995, LMO Advertising is a full-service communications agency with offices in Arlington, Va. and Baltimore, Md. LMO specializes in serving clients in the following industries: travel and tourism, financial services, and military and government, among others. For more information, visit http://www.lmo.com.

About the Virginia Lottery
When it comes to education, the Virginia Lottery is game. In fact, it’s the reason they play. The Lottery generates more than $1.4 million per day for Virginia’s K-12 public schools. Operating entirely on revenue from the sale of Lottery products, the Virginia Lottery generated more than $538.6 million for Virginia’s public schools in Fiscal Year 2014. For more info, visit valottery.com.

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