For the First Time Video Books for the “Flipped Classroom” Go on Sale to Teachers and Students

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Columbia Business School Professor’s Independent Publishing Company, Wessex Press, facilitates online learning

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“Video books facilitate a totally new category of learning called the flipped classroom,” said Capon, who is Chair, Managerial Marketing Division at Columbia Business School, and a long-time advocate for more affordable textbooks.

Noel Capon, R.C. Kopf Professor of International Marketing at Columbia Business School, announced that his independent publishing company, Wessex Press, is the first book publisher to sell video books to facilitate the flipped-classroom experience to enhance learning and to expand access to higher education.

Starting today, teachers and students can purchase video versions of Capon’s globally distributed marketing textbooks: "Capon’s Marketing Video Book", "Financial Analysis for Marketing Decisions" and "Managing Global Accounts." "Capon’s Marketing Video Book" is available at http://www.axcesscapon.com at a fraction of the cost of traditional textbooks.

“Video books facilitate a totally new category of learning called the flipped classroom,” said Capon, who is Chair, Managerial Marketing Division at Columbia Business School, and a long-time advocate for more affordable textbooks. “The video presentations and quizzes provide students with a thorough insight into the material so teachers are free to spend class time interacting with students and instilling in them a deeper understanding of the content.”

Video books also increase access to education for people who don’t have time to attend class or can’t afford college. "Capon’s Marketing Video Book" is 23 chapters and 30 hours of video for $49.70. One chapter of "Financial Analysis for Marketing Decisions" is $8.70. And, "Managing Global Accounts," where Capon is a highly-regarded expert, is 10 chapters with a bonus chapter and epilogue for $99.70.

Chapters average one hour and oscillate between the author and slides with voice-over. To learn at their own pace, students can watch chapters straight through, pausing at their leisure; or view individual chapter segments, which average 15 minutes. After each segment, viewers can answer review questions to assess their understanding of the material.

Concerned about the high cost of college textbooks, Capon formed Wessex Press to offer low-priced, high-quality marketing textbooks under the Axcess Capon brand. In addition to the United States and Canada, Capon’s marketing textbooks are localized for China, India, and AsiaPacific. Books for Brazil, Spanish Latin America, Western and Eastern Europe, and the Middle East are in preparation. For more information, visit http://www.axcesscapon.com.

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