The Springbot eCommerce marketing automation platform, built on top of NRO, gives these businesses insights on how their website can drive sales and immediate actions to capitalize on it.
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Atlanta, GA (PRWEB) October 20, 2014
Springbot, an eCommerce marketing automation platform designed for small to mid-sized online businesses, is working with NCR, the global leader in consumer transaction technologies, to launch an add-on specifically for NCR Retail Online (NRO). Customers such as retailers Better Baseball and MarineEngineParts.com are already experiencing impressive revenue gains since implementing the add-on.
One of the first online retailers specializing in baseball and softball equipment, Better Baseball has relied on Springbot for NRO’s robust demographic and ROI reporting to provide critical business intelligence.
“By connecting our NCR Retail Online store to Springbot's big data engine, we were able to quickly use our customer, prospect, and purchase history data to make smarter marketing decisions,” explains Adam Kopley, director of marketing and sales for Better Baseball. “The insights we’ve gained helped us increase sales by 21 percent and our average order value by 22 percent within just 3 months.”
MarineEngineParts.com also relies on the data from Springbot for NRO to improve the way they market their products and business through predictive analytics. Since incorporating the technology, they have already grown their order volume by 8.4 percent.
“I really like the way this technology gives us a silent salesman who is working 24/7 to ensure we get every sale possible,” said Nathan Welch, marketing manager at MarineEngineParts.com. “It conveniently tracks everything we do as well as giving me visibility of what customers are clicking on and how those clicks are converted to sales.”
Springbot for NRO provides the power of marketing automation and marketing analytics once reserved solely for big-box retailers to online retailers of all size. The easy-to-use dashboard features:
- Data-driven marketing recommendations
- Customer segmentation based on demographic, customer and product data
- Channel attribution
- Revenue and ROI tracking
- Triggered emails (like abandoned cart emails)
- Product conversion reports
- Integration with social tools including Hootsuite, Facebook, Twitter and Pinterest
- Retargeting with AdRoll
- Trackable links
- Daily activity reports
“Unlike larger retailers with deep benches for marketing and analytics, small and medium-sized business owners need technology innovation to carry more of the load on data-based decisions,” says Adam Blake, vice president and general manager of Department and Specialty Retail at NCR. “The Springbot eCommerce marketing automation platform, built on top of NRO, gives these businesses insights on how their website can drive sales and immediate actions to capitalize on it.”
To learn more about Springbot for NRO, and how it integrates NCR Retail Online with the top eCommerce marketing tools to track each marketing action from click to conversion to revenue and ROI, visit here.
Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit http://www.springbot.com.
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