Fresh To Order Continues to Grow in Atlanta Home Market, Fast Casual leader Opens in Decatur, Georgia

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Atlanta-based Fresh To Order (f2o), the pioneer of “Fast Fine” dining, opens its ninth Atlanta location in the city of Decatur, Ga. at 205 E. Ponce De Leon Avenue at the corner of Church St. in the heart of this city’s downtown area.

Pierre Panos, Founder and CEO, Fresh To Order

"Fresh To Order is scheduled to open 15 new locations over the next 18 months, of which three to four of them will be in Atlanta," said Pierre Panos, CEO of f2o.

Atlanta-based Fresh To Order (f2o), the pioneer of “Fast Fine” dining, opens its ninth Atlanta location in Decatur, Ga. The Decatur location is located at 205 E. Ponce De Leon Avenue at the corner of Church St. in the heart of this city’s downtown area.

The restaurant’s convenient location for residents and students, as well as its strong daytime population from the many office workers nearby, makes it a prime spot for Fresh To Order. The restaurant has great visibility and easy access to the courthouse, office buildings and Decatur Town Center.

Only minutes from Atlanta, Decatur is part of a larger growth strategy for Fresh To Order. Decatur fits into the restaurant’s submarket criteria with its neighborhood appeal, great community spirit and lively downtown scene. Keeping the smaller, local communities in mind, Fresh To Order customizes its typical restaurant design to adapt to the local feel, and has done so in Decatur.

“F2o are an Atlanta-based restaurant concept and are committed to continue growing our presence locally,” said Panos. "Fresh To Order is scheduled to open 15 new locations over the next 18 months, of which three to four of them will be in Atlanta."

Fresh To Order serves up delicious entrees, Panini sandwiches, soups and salads made-to-order in less than 10 minutes for around $10. It features high-quality, chef-inspired appetizers, entrees and desserts at affordable prices. The menu includes healthier options and a broad selection of tasty combinations including a crushed almond crusted tuna steak, brown sugar roasted pork loin with caramelized onion apricot chutney and ‘better for you’ black bean, bison and tuna burgers made in-house. Upon ordering, customers can watch as the kitchen crew fire up the grill and cook proteins like chicken, steak and fish to perfection. Dressings and soups are prepared from scratch twice-daily in-store.

In addition, f2o features a selection of wines and beers to complement dishes.
The restaurant also offers keg wine and local Sweetwater and Terrapin beers. The keg wine and local beers will be self-serve and available through the purchase of a beverage card.

The restaurant design features the iconic Fresh To Order open kitchen where guests watch their food being prepared. According to hospitality designer Peter Zakas, the interior design captures the Decatur vibe. It features timeless bentwood chairs and low back booths and table and umbrellas for enjoying the patio outside. The art includes a mural by local Decatur artist Jamie Chalkin and a sculptural bottle wall meant to merchandise the beer and wine self-serve stations. “We Decaturized the space which gives guests a comfortable and hip place to enjoy the incredible fine dining quality of food at Fresh To Order,” said Peter Zakas, owner partner Zspace Designs.

Fresh To Order is actively pursuing franchisees in Alabama, Tennessee, Florida, the Carolinas, Texas, the mid-Atlantic and lower Midwest states. For more information, visit http://www.f2ofranchise.com.

About Fresh To Order (f2o)
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads© . Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation’s Restaurant News, and selected as among QSR Magazine’s Best Franchise Deals. For up-to-the-minute information join us on Facebook http://www.facebook.com/fresh2order, or visit http://www.freshtoorder.com and http://www.f2ofranchise.com.

Photos: http://www.flickr.com/photos/f2o/sets/

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