Rebrand Delivers Strong Growth For DAE

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Rebrand Delivers Strong Growth For DAE

Francis Taylor, DAE

It has been a fantastic 12 months for our organization,” said Mr Taylor. “It’s a big job, but we’re extremely proud of the way the new DAE reflects what an innovative and modern company we are.

Worldwide vacation exchange provider, DAE, has celebrated one year since rebranding its entire global organization last October, with strong growth figures reported on the back of the rebrand.

The award-winning company, which operates from 12 global offices in Australia, New Zealand, USA, UK, Italy, Germany, Bulgaria, China, Thailand, India, South Africa and Egypt, consolidated to a single global brand in October 2013.

CEO Francis Taylor said the combination of DAE’s fresh look, enhanced digital interface and continued customer focus has led to the company’s best results in its 17 year history.

Rebranding DAE globally was a major undertaking, but one that has greatly benefited our members and our organization moving forward,” said Mr Taylor.

“Since commencing in 1997 as Dial An Exchange, our business expanded across the globe and members in various territories knew us as anything from Dial to daelive – yet it was the same free membership, the same legendary service and the same great exchange platform all over the world.

“Moving to a single global brand in October 2013 was a consolidating effort to bring all that under one banner, and the results were invigorating. The volume of transactions and revenue soared in the following months – an indication of the overwhelming response to DAE’s stronger market presence.”

Mr Taylor said the quality of feedback from members and industry partners in regard to the rebranded DAE was nothing but positive.

“Transitioning to a new website and overhauling all of our online systems presented some challenges, but the results achieved were beyond expectations.

“Visits to the http://www.daelive.com website increased by 8% globally in the first month post-launch, and continued to rise by approximately 10% per month. We’ve seen a real shift to online, and our new website puts us in a position to provide event greater service levels to our member community.

“Importantly, the website retained a navigational structure that our loyal members would be comfortable transacting with, while providing a fresh new look and features that appeal to a more tech-savvy market of younger timeshare owners.”

DAE’s major achievements over the 12 months include the opening of a new DAE office in Egypt, a relocation to larger premises in Phoenix, AZ for DAE USA, and the establishment of DAE Travel in Australia and New Zealand.

“It has been a fantastic 12 months for our organization,” said Mr Taylor. “It’s a big job, but we’re extremely proud of the way the new DAE reflects what an innovative and modern company we are.”

About DAE (Dial An Exchange)
DAE has grown significantly since it first opened its doors in 1997. A strong focus on quality customer service has led to their continued growth as over 50% of their new memberships have been the result of personal referrals. Today, the company services over 1 million timeshare owners (including 500,000 direct members) at resorts and clubs through 12 offices worldwide, and is a truly viable option for all timeshare, points and fractional owners to exchange their weeks and points or credits products. DAE’s robust set of membership benefits makes it easy for owners to truly enjoy their vacation ownership experience. Their simple, flexible and innovative direct to consumer approach has evolved into a range of business development and support tools for their business partners such as resorts, management companies and Home Owners Associations who are looking for a competitive edge to support their rapid growth.

DAE offers a value added Gold Advantage benefits program along with low exchange fees, a 3-year credit for every banked week, 24/7 live access to exchange weeks, personalized customer service, worldwide vacation availability, discounted rental weeks in prime locations and informative monthly e-Newsletters providing travel tips, destination ideas and money saving promotions and offers. At DAE, the timeshare owners’ needs come first and foremost and quality of service is never compromised. For more information, please visit http://www.daelive.com

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Keisha Hayden
Perspective Magazine - for the Timeshare and Fractional Ownership Industry
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