GMc+Co. Advertising Jumps in the Fight to End Domestic Violence

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GMc+Co. Advertising jumps in the fight to end domestic violence by donating PSA to domestic violence service providers.

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With domestic violence taking center stage in the American conversation, GMc+Co. Advertising released a PSA video entitled “Dangerously Close” to raise awareness about this hidden epidemic that is plaguing the nation. GMc+Co. Advertising will donate the PSA to any local, regional, or national non-profit organization that seeks to create an awareness of the services it provides to domestic violence victims.

“We couldn’t sit idly by while the conversation around domestic violence heated up,” said Glenda McKinley, President of GMc+Co. Advertising. "We were compelled to use our resources to help raise awareness of the help available to domestic violence victims,” McKinley added.

“Dangerously Close” directly addresses the fact that domestic abuse is frequently masked as love. It urges viewers to know the difference and seek help.

The PSA will be premiered at the October 21, 2014 launch of the New Orleans Blueprint for Safety: Celebrating a United Response to Domestic Violence Crimes from 911 to Probation to Parole. It has been edited to include the contact information for domestic violence assistance programs around the New Orleans area.

To view the PSA, click here. Baton Rouge sound designer, April Reaux, donated music for the PSA.

Domestic Violence Statistics
Source: The National Domestic Violence Hotline

  • On average, 24 people per minute are victims of rape, physical violence or stalking by an intimate partner in the United States — more than 12 million women and men over the course of a year.
  • Nearly 3 in 10 women (29%) and 1 in 10 men (10%) in the US have experienced rape, physical violence and/or stalking by a partner and report a related impact on their functioning.
  • Nearly, 15% of women (14.8%) and 4% of men have been injured as a result of IPV (intimate partner violence) that included rape, physical violence and/or stalking by an intimate partner in their lifetime.
  • 1 in 4 women (24.3%) and 1 in 7 men (13.8%) aged 18 and older in the United States have been the victim of severe physical violence by an intimate partner in their lifetime.
  • IPV (intimate partner violence) alone affects more than 12 million people each year.
  • More than 1 in 3 women (35.6%) and more than 1 in 4 men (28.5%) in the United States have experienced rape, physical violence and/or stalking by an intimate partner in their lifetime.
  • Nearly half of all women and men in the United States have experienced psychological aggression by an intimate partner in their lifetime (48.4% and 48.8%, respectively).
  • Females ages 18 to 24 and 25 to 34 generally experienced the highest rates of intimate partner violence.
  • From 1994 to 2010, about 4 in 5 victims of intimate partner violence were female.
  • Most female victims of intimate partner violence were previously victimized by the same offender, including 77% of females ages 18 to 24, 76% of females ages 25 to 34, and 81% of females ages 35 to 49.

About GMc+Co. Advertising
With 26 years of experience, GMc+Co. Advertising is an integrated communications agency that delivers strategic media and marketing to a diverse set of local and national clients. We are the leading multicultural agency in the state of Louisiana and have received numerous local, regional and national awards.

For further information contact:
Courtney Thomas, (504) 524-8117 x105
courtney(at)gmcadvertising(dot)com

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