Malvern, PA (PRWEB) October 22, 2014
The insurance and risk management industry is launching a collaborative initiative dedicated to educating students and young professionals about the insurance industry and its limitless career opportunities. Named MyPath: Insurance. It’s Limitless, the effort is supported by dozens of the nation’s top insurance and risk management organizations, and powered by The Institutes and its affiliates, The Griffith Insurance Education Foundation, the CPCU Society and the CPCU-Loman Education Foundation.
MyPath aims to unify the industry to speak with a common voice. The multi-faceted program will work to attract top talent through a distinctive, engagement-driven website – http://www.InsureMyPath.org – and millennial-facing advertising campaign.
“The only way to ensure our industry can continue to serve its vital role in society and the economy is by attracting top talent to our profession,” said Peter Miller, The Institutes’ president and chief executive officer. “By aligning stakeholders from every aspect of the profession and presenting a unified voice, MyPath can accomplish this goal by demonstrating, in a big and bold way, why millennials should join our ranks. We are thrilled to officially launch this collaborative initiative.”
“Ensuring our pipelines are filled with talented, enthusiastic young people in the years to come is a high priority,” said Marita Zuraitis, president and chief executive officer, The Horace Mann Companies. “MyPath is our go-to resource for reaching that audience in a comprehensive, streamlined way.”
MyPath’s goal is to provide young people with the education and tools they need to choose their own career path in the insurance field. The website currently connects students to insurance organizations through internship opportunities and to financial assistance, career information and educational videos. It also offers a major-matching tool, Find Your Path, which enables students to match their majors and interests to careers in the insurance industry. There are currently more than 140 internships listed, as well as more than 100 videos gathered from stakeholder organizations. Additional functionality will be rolled out throughout the coming months and next year.
"The MyPath website is designed to capture the attention of young people and lead them to explore careers in risk management and insurance,” said Bruce Kelley, president and chief executive officer, EMC Insurance Companies. “It is vital to bring youth to the industry."
In the future, the website will host scholarship opportunities, collegiate studies information and interactive career experiences.
"MyPath is designed to show young adults that regardless of their career interests and skill sets, insurance can be the right fit,” Miller said. “After all, insurance touches all aspects of society, and we need people who understand everything from economics and English to communications and computer science. The opportunities are limitless. "
MyPath is currently growing its network of industry partners, and any organization that would like to become a partner can join the effort by going to http://www.InsureMyPath.org/GetInvolved.
MyPath is a collaborative industry-wide insurance and risk management initiative, powered by The Institutes, that is dedicated to educating students and young professionals about the insurance industry and its limitless career opportunities.
At the request of the insurance industry, The Institutes and its affiliates—The Griffith Insurance Education Foundation, the CPCU Society, and the CPCU-Loman Education Foundation—launched MyPath to be a collaborative effort providing the industry with a unified voice to educate students’ and young professionals’ perception of the industry. A cornerstone of MyPath is InsureMyPath.org, which educates millennials and connects them to insurance organizations and internship opportunities. Learn more at InsureMyPath.org.
About The Institutes
The Institutes are the leader in delivering proven knowledge solutions that drive powerful business results for the risk management and property-casualty insurance industry.