E&A Partners with StratMax for Customer Stratification Solution in Wholesale/Distribution

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E&A and Stratmax have announced a partnership to deliver a comprehensive customer stratification solution for small to midsized businesses (SMBs) in the wholesale/distribution industry.

Earnest & Associates

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Our strategies help distributors do the right things with the right customers; while eliminating wasted time spent with unprofitable customers.

Earnest & Associates (E&A) has announced a partnership with StratMax to deliver a comprehensive customer stratification solution for small to midsized businesses (SMBs) in the wholesale/distribution industry. The partnership promises to break through the barriers that have previously made it difficult for most SMBs to grow their profits using customer stratification.

The solution is built around E&A’s proprietary software tool which makes it easy to produce actionable stratification metrics from the wholesale/distributor’s customer database. E&A’s software interfaces with popular enterprise resource planning (ERP) systems including Infor Distribution to minimize project implementations and maximize ROI.

StratMax consultants play a key role by assisting E&A customers throughout the engagement. Utilizing research sponsored by the National Association of Wholesaler-Distributors (NAW) in conjunction with Texas A&M University, StratMax provides close support to customers to ensure the success of their customer stratification projects. StratMax services include the sharing of best practices, custom strategies, interactive coaching, joint sales calls, and related support services.

“Most distributors treat all of their customers the same for a simple reason: they have developed a sales and service platform that doesn’t include a way to stratify the most profitable customers,” said StratMax founder, John Mansfield. “In partnership with E&A, we can help organizations begin to think differently about how they interact with each customer based upon their stratification. Our strategies help distributors do the right things with the right customers; while eliminating wasted time spent with unprofitable customers.”

Read more about the E&A partnership with StratMax by visiting the E&A Blog.

About Earnest & Associates

E&A are profitability improvement specialists who promote best practices in the wholesale/distribution and manufacturing industries supporting over 400 companies nationwide. E&A is headquartered in Baltimore, Maryland and employs over 60 people in ten offices located in the eastern, southern and mid-western U.S. For additional information, visit http://www.earnestassoc.com.

About StratMax
StratMax was started in 2014 by John Mansfield, an industry veteran with 32+ year experience, in order to provide wholesale distributors with the leading-edge sales strategies necessary to maximize their profitability. Learn more about http://www.stratmax.net.

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Tom Birdwell
Earnest & Associates
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