Online offers the opportunity to generate great leads, but you have to know how to work the system. It’s gotten very complex to do it right.
Waltham, MA (PRWEB) October 27, 2014
Keyword Connects, known for generating home improvement companies’ highest quality sales leads, today announced its new eBook.
Written by Todd Bairstow, a Company partner, the book is entitled, Six Home Improvement Lead Generation Myths That Cost You Money.
The Internet has become an important launching point for many homeowners beginning home improvement projects. They search Google, Yahoo and other sources for ideas, and ultimately for home improvement companies who can help them.
But from the standpoint of home improvement companies, connecting with those homeowners is no easy task. Generating online leads is confusing, time consuming and expensive. Aggressive salespeople bombard these companies with opportunities to buy “impressions", “events” and “conversions.” What these businesses really want to buy is simply quality connections with interested homeowners – sales leads.
Six Lead Generation Myths That Cost You Money debunks key myths of online home improvement lead generation. It clarifies what’s important – and what's not – to home improvement companies generating leads online.
“Online offers the opportunity to generate great leads, but you have to know how to work the system. It’s gotten very complex to do it right,” stated author Todd Bairstow. “We hope that this eBook helps home improvement companies avoid missteps, and make the most of their online lead generation opportunity.”
About Keyword Connects
Keyword Connects is a performance marketing company serving home improvement companies. The company generates sales leads for its client that typically set into in-home sales appointments at 60-80% - among the best rates in the business.
Keyword Connects has a unique approach to online lead generation, one that works for over 400 home improvement companies across the country.
For more information, visit the Keyword Connects Web site at http://www.KeywordConnects.com or call 781-899-3675.
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Keyword Connects LLC