Matrix Solutions Delivers Advanced Product Functionality

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The innovative functionality was released on October 25, 2014 and provides enhanced features and functionality for managing sales more effectively across all platforms within a media enterprise.

Matrix Solutions, the leading provider of media CRM & Sales Intelligence Software, made public today the latest product release of their enterprise platform. The innovative functionality was released on October 25, 2014 and provides enhanced features and functionality for managing sales more effectively across all platforms within a media enterprise.

The Matrix platform continues to focus on maximizing sales for the end user. Its Customer Relationship Management (CRM) functionality and robust intelligence tools enable users to get a clear picture of their business. The spending and non-spending alerts, part of the new functionality, send proactive notifications to defined users; bringing to their attention areas of the business where increased revenue opportunities exist. The reports can be customized by account, platform, category or market to highlight where these possibilities live.

Additional features include list builder, mass tagging, and lead import. List builder allows users to quickly aggregate customized account and contact lists that can be segmented for specific sales opportunities, saving the sales team time. Mass action tagging enables a list’s account information and/or contacts to be quickly tagged providing a faster way to manage and organize data. The Import Accounts feature gives Account Executives and Managers a way to more effectively manage prospect or lead accounts. Imports happen in the background as a means to eliminate disruption to ongoing activity and productivity.

“Offering advanced features and functionality that are intuitive naturally save time; while our focus on innovation provides creative ways for our customer’s to ultimately increase their revenue,” stated BJ Boyle, Vice President of Product Management at Matrix Solutions. “This new product releases is demonstrative of our commitment to developing products that enable our customers whether traditional media companies, pure-play digital, or media agencies to stay competitive in their market.”

For more information on the functionality within the new Matrix product release contact sales(at)matrixformedia(dot)com.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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Brenda Hetrick
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