National Bedding Retailer Retains DataSource

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DataSource will provide branded solutions for merchandise, new hire kits, monthly employee recognition awards, monthly training collateral kitting and fulfillment and more.

DataSource Provides Streamlined Marketing Solutions

DataSource is a Leading Managed Marketing Services Provider

DataSource is known for designing, streamlining, and executing a scalable branded solutions strategy, ensuring that new and existing stores continue to receive high-quality employee training and incentive materials without exceeding budgetary cost.

DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Mattress Firm, a leading mattress and bedding specialty retailer, has hired the Company to provide branded solutions for merchandise, new hire kits, monthly employee recognition awards, monthly training collateral kitting and fulfillment and more.

With over 1,500 locations throughout the United States and 3,000 employees, Mattress Firm is the nation’s leading mattress and bedding retailer. In addition to providing well-known bedding products at affordable prices, the brand has fueled its growth through acquisitions, such as the purchase and rebrand of Mattress Liquidators, Inc., parent company of Mattress King and Bedmart retail stores. This growth has increased the need for an efficient and scalable employee recognition strategy, as well as learning and development branded solutions, which will be implemented and maintained by DataSource.

“As Mattress Firm continues to expand, it is essential that the brand maintains a high level of brand quality and delivery for internal materials to attract and retain quality mattress firm associates,” said David Holland, CEO of DataSource. “DataSource is known for designing, streamlining, and executing a scalable branded solutions strategy, ensuring that new and existing stores continue to receive high-quality employee training and incentive materials without exceeding budgetary cost. Our process will improve the speed-to-market in which these materials arrive, supporting training programs while improving culture through the employee recognition strategy.”

About Mattress Firm
Houston-based Mattress Firm is a high growth specialty retailer, recognized as one of the nation's leading specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1,500 company-operated and franchised stores across 36 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals. More information is available at http://www.mattressfirm.com. Mattress Firm's website is not part of this press release.

About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at http://www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

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Eric Fischgrund
FischTank PR
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