PMBC Group Announces New Client Relationship with BackJoy

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Los Angeles public relations firm PMBC Group is pleased to announce a new client relationship with, BackJoy Orthotics, LLC, a pioneer in the back care and back pain relief industry. PMBC Group will manage national media relations for all Backjoy product lines.

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BackJoy’s mission is to change the way people sit, sleep and move, ultimately improving posture and general health, and we are happy to be a part of that movement.

Los Angeles public relations firm PMBC Group is pleased to announce a new client relationship with, BackJoy Orthotics, LLC, a pioneer in the back care and back pain relief industry. PMBC Group will manage national media relations for all Backjoy product lines.

“We are excited to team up with a client who is striving to improve quality of life,” said Ola Danilina, CEO and founder of PMBC Group. “Most of Americans live a sedentary lifestyle, sitting for nine hours a day on average. BackJoy’s mission is to change the way people sit, sleep and move, ultimately improving posture and general health, and we are happy to be a part of that movement.”

BackJoy produces a variety of innovative product solutions that improve posture, ultimately reducing back pain. BackJoy’s flagship product, SitSmart, increases comfort while reducing pain as it cradles and tilts the pelvis to the proper angle, ideal for sitting at a desk, in a car or on a sofa.

BackJoy offers a number of products including shoes, apparel, pillows and additional gear, all to aid good posture and a healthy back. BackJoy offers 27 products sold worldwide in 41 countries. They can be found in more than 6,000 retail locations in the US, including Bed Bath and Beyond, Target, CVS and Staples stores. BackJoy products are available online at http://www.BackJoy.com and other select retailers.

About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBCs success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit PMBCgroup.com.

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Karen Sorenson
PMBC Group
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