Taming the Content Vortex illustrates how to build a content roadmap that will enable associations to offer the right content, at the right time, in the right format to deliver immediate value to association members and prospects.
Chicago, IL (PRWEB) October 29, 2014
ComBlu, a marketing consulting firm that specializes in content strategy, community building and thought leadership programs, announced today the release of its latest eBook on content marketing. Titled Taming the Content Vortex: An Association Guide to Adopting Content Strategy, the new eBook addresses the unique content marketing needs of the association market.
“Our latest eBook was written to help associations understand how an integrated content strategy can be employed to successfully address the three R's" – recruitment, retention and revenue,” noted Kathy Baughman, a principal at ComBlu. “Taming the Content Vortex illustrates how to build a content roadmap that will enable associations to offer the right content, at the right time, in the right format to deliver immediate value to association members and prospects.”
The eBook covers key topics essential to understanding and embracing content strategy, including:
- Basics of content strategy
- Content strategy value proposition
- Challenges that inhibit content success
- Content pain points specific to associations
- Common association approaches to content and frequent missteps
- Seven steps to a content strategy
“Association managers have a pretty tough job,” added Colleen Nolan, Senior Consultant at ComBlu. “They are running a business and a membership organization all while trying to keep parity between various sides of the association all with different goals and objectives. While content strategy may feel like just another major task to address, the truth is that a well-executed content strategy will go a long way in helping an association be successful in the areas that matter most: member recruitment, retention and revenue generation.”
“To develop the eBook, ComBlu interviewed dozens of association executives from organizations of all sizes and industries,” concluded Baughman. “We also leveraged our deep experience in designing and implementing content strategies and programs for major brands like 3M, Allstate and Cisco. The book will offer association executives and marketers valuable insights and information to get started.”
Click here to download your free copy of Taming the Content Vortex.