West Shore Plaza Jumpstarts Holiday Shopping Season with #WSPShopSmall Kickoff Event

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Showcasing the story of Pennsylvania small business, the West Shore Plaza in Lemoyne, Pennsylvania, is participating in American Express’s Shop Small initiative with a #WSPShopSmall Kickoff at Macris Chocolates, on Saturday, November 1. In 2013, consumers spent $5.7 billion at locally owned stores around the U.S. on Small Business Saturday; the Shop Small movement buoys local retail sales and boosts consumer confidence.

The West Shore Plaza is a retail shopping destination in Lemoyne, PA

The West Shore Plaza in Lemoyne, Pennsylvania

Small business is the largest retail employer in the U.S.—the backbone of our economic engine. When you Shop Small, you champion the entrepreneurs and innovators in your communities.

Showcasing the story of Pennsylvania small business, the West Shore Plaza in Lemoyne, Pennsylvania, is participating in American Express’s Shop Small initiative with a #WSPShopSmall Kickoff at Macris Chocolates, on Saturday, November 1. Hot chocolate, treats, and in-store giveaways will be served.

The 50-year-old landmark Plaza will highlight Small Business Saturday throughout November with a Shop Small Sweepstakes, beginning with the Macris Chocolates event. It will feature 5 West Shore Plaza local retailers who will reward customers for snapping their photo at the featured store and uploading it to Facebook with the hashtag #WSPShopSmall.

“Between 20 and 40 percent of yearly sales for small and mid-sized retailers occur in the holiday season months of November and December, according to the National Retail Federation,” says Richard E. Jordan II, owner of the West Shore Plaza and CEO of Smith Land & Improvement Corporation. “And, in 2013, consumers spent approximately $5.7 billion at locally owned stores around the U.S. on Small Business Saturday. The Shop Small movement buoys local retail sales and boosts consumer confidence.”

“The timing of our Shop Small Sweepstakes and its tie-in to Small Business Saturday—officially occurring on November 29—is meant to focus on the products our local retailers provide,” says Jordan II. “We’re proud to be a catalyst for small business growth and a 2014 Shop Small Neighborhood Champion. In November, our grocery anchor tenant—Karns Foods—is expanding into 65,000 SF of our Plaza, which will leave their former space of 28,000 SF for another small business or national retailer to grow. When small business is healthy, our region is stronger.”

Why shop small? “Small business is the largest retail employer in the U.S.—the backbone of our economic engine. Over 50% of the working population—120 million individuals—are employed by a small business. When you Shop Small, you champion the entrepreneurs and innovators in your communities,” says Richard E. Jordan III, COO of Smith Land & Improvement Corporation.

The West Shore Plaza Shop Small Sweepstakes extends through Saturday, December 6. Each week, a life-sized cutout of West Shore Plaza shopping personas Lily & Tillie will rotate through the 5 participating West Shore Plaza retail locations: Macris Chocolates, Isaac’s Famous Grilled Sandwiches, K Novinger Jewelry, Ritters True Value Hardware, and Neato Burrito.

To enter the sweepstakes, West Shore Plaza shoppers will pose with Lily & Tillie, snap their photo, and upload it to the West Shore Plaza’s Facebook page at http://www.facebook.com/WestShorePlazaPA with the hashtag #WSPShopSmall. Each week, one winner will be randomly selected and awarded with a prize valued at $50 from the featured retailer.

ABOUT SMALL BUSINESS SATURDAY
In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need—getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is November 29.

ABOUT SMITH LAND & IMPROVEMENT CORPORATION
Founded in 1961, the company has a 53-year history of responsible and responsive commercial real estate development and land ownership. With a portfolio of nearly 50 properties and over 1 million SF throughout the Mid-Atlantic, the Smith Land team has chosen to concentrate 80 percent of its real estate investments in their own “front yard” of central Pennsylvania. “We do not outsource our eyes,” says Richard E. Jordan II, CEO. When Smith Land & Improvement Corporation is the developer, business builders and investors can expect a productive working relationship, high caliber site selection, and easy access to business expansion. For site information, contact Richard E. Jordan II.

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Anne Deeter Gallaher
@WSPlazaPA
since: 11/2011
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