Influence Health to Showcase New Offerings and Brand at the Healthcare Internet Conference (HCIC)

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Industry Conference to Feature Peer-to-Peer Education from Successful Healthcare Organizations

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“The future of healthcare depends on influencing patient behavior outside the hospital through personalized engagement, and hospital marketers play a vital role in that,” states Shaun Priest, SVP, Strategic Accounts and Business Development.

Influence Health, formerly MEDSEEK, announces that they will be a Bronze sponsor, exhibitor and co-presenter at the 18th annual Greystone.net Healthcare Internet Conference (HCIC) in Scottsdale, Arizona next week. On the heels of unveiling a new brand reflective of its ongoing delivery of healthcare’s exclusive digital consumer engagement and activation platform, Influence Health will showcase how technology can enable providers to guide consumer decision making and behaviors for healthier patients.

“The future of healthcare depends on influencing patient behavior outside the hospital through personalized engagement, and hospital marketers play a vital role in that,” states Shaun Priest, SVP, Strategic Accounts and Business Development. “We are excited to be at HCIC again this year to network with these healthcare leaders and partners, discover emerging trends and further educate the market on digital marketing technology and strategies.”

HCIC will feature educational sessions presented by leading health care organizations from across the country, including Influence Health clients. On Tuesday, November 4 at 2:00 p.m., Lauren Foote-Christensen, Director of Marketing for Legacy Health will co-present with Conrad Swanson from Influence Health, Your Organization Just Purchased a Patient Portal. Now What? Lauren will share how Legacy Health was successful in increasing patient portal adoption by engaging patients outside the hospital with traditional and online marketing tactics. The session will also include tips on ROI tracking and how marketing can help drive Meaningful Use.

Additional presentations featuring successful healthcare marketers at HCIC include:

Monday, November 3

  •      Texas Health Resources: Paul Szablowski will present in a General Session Learning from the Fringe: Uncommon and        Innovative Insights Come from Uncommon and Innovative Places
  •     CHRISTUS Health: Michael Fouratt and Kellie Spellman will present Valuable Patients and ROI for Digital and Direct Healthcare Marketing

Tuesday, November 4

  •     Henry Ford Health System: Julie Goldstein-Dunn and Anna Hansard will present Building a Patient Centric "Find a Doctor"

Wednesday, November 5

  •     Scripps Health: Jane Hong and Robin Noble will present Engaging Employees through a Dynamic Intranet

To learn more about Influence Health’s digital consumer engagement and activation platform, please stop by booth #20 at HCIC, contact us at marketing(at)influencehealth(dot)com or visit us online at http://www.influencehealth.com.

About the Greystone.net Healthcare Internet Conference
The first Annual Healthcare Internet Conference (HCIC) was held at Bally's in Las Vegas in 1996. Now going into its 18th year, the conference strives to educate the healthcare industry on emerging Internet technology. The mission of the Conference is to provide an environment in which healthcare Marketers, Web leaders, IT professionals and Strategists can learn from both the other attendees and vendors. Through the years, the Annual Conference has grown in size and sophistication and currently provides learning opportunities for those managerially-responsible for their hospital or health system's public-facing Web sites, intranets and portals. The Conference also provides an opportunity for those in the industry to learn about new products, services and solutions from industry-specific vendors.

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information, please visit http://www.influencehealth.com.

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April C. Shumake, MBA
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