“We are looking forward to creating a space where scholars and marketing professionals can share their research, experiences, and insight on how Western advertisers have approached the Chinese market," said Melissa Dale, executive director of the Center.
(PRWEB) November 03, 2014
The University of San Francisco’s Center for Asia Pacific Studies presents, “Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c.-Present).” The symposium will examine advertising and marketing in China as a lens for understanding historical and contemporary cultural encounters between China and the West. The symposium will take place Thurs. and Fri., Nov.13-14 inside Fromm Hall (660 Parker Street at McAllister).
The symposium is designed to facilitate an interdisciplinary conversation on advertising and marketing in China from the 19th century to the present. Scholars, as well as advertising and marketing professionals, have been invited to share their insight and research on how culture has influenced the advertising and marketing of Western products in China and Chinese products in the West. Presentations will highlight themes such as visual culture, issues of gender, cultural identity, e-business and the influence of smartphones and the Internet. Confirmed speakers include: historians, art historians, scholars in communications, journalism, Asian Studies, East Asian languages and literature from prestigious national and international universities and marketing executives and US-China trade specialists.
Award-winning advertising executive, Juggi Ramakrishnan (Executive Creative Director, Ogilvy & Mather Beijing) will deliver the keynote lecture, “Overdosing on Success, Future and Celebrities: The State of Advertising in China,” on Thurs., Nov. 13 at 5:00 p.m.
“We are looking forward to creating a space where scholars and marketing professionals can share their research, experiences, and insight about how Western advertisers have approached the Chinese market and more recently how Chinese multinational firms are attempting to break into the US market,” said Melissa Dale, executive director of the Center for Asia Pacific Studies at USF.
Through its programs and events, the Center for Asia Pacific Studies promotes and facilitates understanding, cooperation, and cultural exchange, with a particular focus on Greater China, Japan, Korea, India, and the Philippines.
Registration is required to attend: https://www.eventbrite.com/e/advertising-and-marketing-in-china-chinese-western-cultural-encounters-registration-13165338883
About the University of San Francisco
The University of San Francisco is located in the heart of one of the world's most innovative and stunning cities and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes, and outstanding opportunities in the city itself. USF is San Francisco’s first university, and its Jesuit Catholic mission helps ignite a student's passion for social justice and a desire to “Change the World from Here.” For more information, please visit http://www.usfca.edu.
Media interested in this attending this event, or to request an interview, please contact Anne-Marie Devine Tasto, senior director of media relations, at (415) 422-2697 or abdevine(at)usfca(dot)edu.