The integration and brand conversion processes have been seamless thanks to CTM’s highly experienced management and staff.
Denver, Colorado (PRWEB) November 03, 2014
Corporate Travel Management (CTM, ASX: CTD) today announced rebranding efforts have been completed for two recent acquisitions, USTravel and Avia International.
Effective November 1, 2014, US Travel, with offices across the Pacific Northwest, and Avia International, located in Houston, will be known as Corporate Travel Management. This signals the unification of CTM's brand offering and value proposition across all locations.
CTM North American CEO, Romeo Cuter, states: "We want to leverage our strong brand to provide a consistent, high-quality travel experience focused on exceptional personal customer service. Through a unified brand offering, and with the help of our national support teams, we are meeting aggressive targets to grow our business nationally and beyond."
"Our entire Houston-based team is excited to officially be Corporate Travel Management. The integration and brand conversion processes have been seamless thanks to CTM’s highly experienced management and staff. We truly share similar work ethic and entrepreneurial spirit," remarks Antonella Ballatori, founder of Avia International and now CTM’s President, Houston.
Corporate Travel Management now has locations in more than 17 cities across 7 US states, in addition to offices across Australia, New Zealand, and Asia.
Julie Crotts, CTM’s GM, Pacific Northwest and former President of USTravel, adds: “We are excited about our name change as it allows a one-company approach with our employees, clients, and industry partners.”
CTM's brand expansion is exemplified through the November 1st launch of its new website to highlight new product offerings and value propositions among its three brands: Corporate Travel Management, Event Travel Management, and Allure Travel by CTM. CTM's North American website can be found at http://www.us.travelctm.com.
The growth of CTM's brand is and will continue to be an important strategy for the company as its capabilities continue to increase, its technologies strengthen, and its service levels continue to set industry standards.
- Ends -
For further inquiries or media interviews with CTM executive representatives, please contact:
North America: Angie Bridgewater, 303 563 0316 (office) or angie_bridgewater(at)travelctm.com
Pacific Northwest/Alaska: Lauren Maloney, 907 786 0149 (office) or lauren_maloney(at)travelctm.com
Houston/Texas: Judy Tincher, 281 847 2677 Extension 5040 (office) or judy_tincher(at)travelctm.com
Australia/New Zealand/Asia: marketing(at)travelctm.com