Moving the Needle: #GivingTuesday is One Month Away

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In a DonorPerfect study of over 500 clients that participated in #GivingTuesday in 2013 revealed that they outgrew their peers dramatically for both the 24 hours of #GivingTuesday, and more importantly, the December giving season.

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This data shows that #GivingTuesday is the tide that raises all boats, and nonprofits should get aboard. It's not moving end-of-year donations up, it's kicking-off an even greater giving season.

#GivingTuesday, the worldwide movement to create a day of giving to kick-off the giving season on the Tuesday after Thanksgiving (December 2 in 2014), is exactly one month away.

Jon Biedermann, Vice President for Fundraising Solutions at SofterWare, developer of DonorPerfect Fundraising Software, said it's not too late for nonprofits to participate. "Nonprofits who are on the fence about participating in #GivingTuesday need to know that they will raise more awareness and donations, and most nonprofits will not time-shift or ‘cannibalize’ December giving."

Mr. Biedermann cited a study of over 500 DonorPerfect clients collecting donations via DonorPerfect's online forms (WebLink) during #GivingTuesday 'week', (Sunday after Thanksgiving to the following Saturday), in both 2012 and 2013, saw these results:

  •     In the 24 hours of GivingTuesday, online giving grew 87%.
  •     Average online gift size increased 17%
  •     GivingTuesday propelled ALL December online giving by19.4%.

DonorPerfect clients who did NOT participate in #GivingTuesday:

  •     Online giving in December only grew 8.4%.
  •     Average online gift amount was roughly flat, growing 1.2%.

Mr. Biedermann wrote "We’re in year three of #GivingTuesday and never was there more compelling evidence to join than now. Organizations who participate are attracting new donors and raising more money than their peers. Simply put, #GivingTuesday is materially moving the fundraising needle. He concluded, "This data shows that #GivingTuesday is the tide that raises all boats, and nonprofits should get aboard. It's not moving end-of-year donations up, it's kicking-off an even greater giving season."

DonorPerfect hosted a free webinar to review this data, and the basics of #GivingTuesday with Henry Timms, Executive Director of the 92nd Street Y and founder of #GivingTuesday, and three different nonprofit organizations on how they capitalized on the success of #GivingTuesday. To watch this webinar, please click here __GivingTuesdayWebinar__. For more information and tips on #GivingTuesday, please visit http://www.donorperfect.com/givingtuesday and http://www.givingtuesday.org.

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Sam Goldenberg
SofterWare, Inc.
+1 2156280400 Ext: 233
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