Hampton, NH (PRWEB) November 05, 2014
TBR is pleased to announce the addition of Enterprise Security practice to guide security vendors and managed security service providers (MSSPs) in executing successful business models as the IT security market shifts between prevention and protection solutions (detection and response) and customer-managed and Security as a Service (SECaaS) deployments.
The enterprise security market is undergoing two major shifts as customer organizations seek more advanced technologies and flexible platforms to block increasingly sophisticated cyberattacks. First, organizations are supplementing their preventative security solutions, such as traditional firewalls and antivirus tools, with advanced solutions that detect and respond to attacks that may be occurring in their IT infrastructures. Second, customers are striking a new balance between self-managed, on-premises solutions and cloud-based SECaaS delivery platforms. TBR’s Enterprise Security practice is structured to measure and assess these shifts, providing actionable advice to security vendors as they adjust their strategies to address customers’ changing requirements.
“Preventative solutions are an important component of organizations’ security deployments,” said TBR Senior Analyst Jane Wright. “But organizations are also evaluating newer solutions designed to detect and respond to advanced persistent threats and zero-day and targeted attacks. While preventative security solutions continue to provide margin contribution, many security vendors are developing or acquiring newer detection and response capabilities to position their portfolios for faster top-line revenue growth and increased market share. Security vendors are also expanding their operations centers and forming new alliances to satisfy customer requirements for flexible platforms that range from security staff augmentation to on-demand threat intelligence and incident response expertise.”
TBR’s Enterprise Security practice delivers timely information and analysis to help security vendors choose the most effective portfolio, pricing and go-to-market strategies for improved business results. The Enterprise Security portfolio includes syndicated reports, webinars and one-on-one interactions with TBR security analysts. It also includes two semiannual reports, the flagship Enterprise Security Benchmark and the Enterprise Security Addressable Market Forecast (AMF). The Enterprise Security Benchmark measures and ranks enterprise security vendors across various financial and geographic metrics. It is structured according to TBR’s enterprise security taxonomy, which highlights the prevention and protection, customer-managed and cloud-based security segments, and covers a number of startup and established security vendors, including Check Point, Cisco, Cyber Ark, EMC RSA, F-Secure, FireEye, Fortinet, HP, IBM, Imperva, Intel (McAfee), Juniper Networks, Palo Alto Networks, Symantec and Trend Micro. The Enterprise Security AMF provides a forecast of the enterprise security market, measuring the shift in customer spend according to the same taxonomy. While the Enterprise Security Benchmark and Enterprise Security AMF provide vendor-side information and analysis, they are enhanced with TBR’s customer-side primary research that aligns to the same security product and delivery platform taxonomy that resonates throughout TBR’s Enterprise Security practice. The first research track in TBR’s Enterprise Security Customer Study will reveal organizations’ current security budgets and future security spending intentions for preventative and protection solutions as well as on-premises or cloud-based deployments. The customer study provides enterprise security vendors insights into the drivers, evaluation criteria and trade-off decisions organizations apply to their enterprise security purchasing decisions.
For more information about TBR’s Enterprise Security practice contact Vice President of Sales James McIlroy at 603.758.1813 or mcilroy(at)tbri(dot)com or Senior Marketing Manager Alison Crawford at alison(dot)crawford(at)tbri(dot)com or 603.929.1166. Senior Analyst Jane Wright can be reached at 603.758.1829 or jane(dot)wright(at)tbri(dot)com. You can also follow her on Twitter at @JaneWrightTBR.
Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.
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