WELLBEATS Virtual Fitness Group Announces Agreement with American Specialty Health Fitness and Silver&Fit

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WELLBEATS™, formerly Fitness On Request, the company which first introduced the virtual group fitness concept in 2008, has established an agreement with the Silver&Fit® Exercise and Healthy Aging program to offer virtual exercise classes to Silver&Fit fitness facilities and members nationwide.

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The partnership between WELLBEATS and Silver&Fit brings together two industry pioneers in their respective categories to offer members the opportunity to enjoy Silver&Fit on their terms.

WELLBEATS™, formerly Fitness On Request, the company which first introduced the virtual group fitness concept in 2008, has established an agreement with the Silver&Fit® Exercise and Healthy Aging program to offer virtual exercise classes to Silver&Fit fitness facilities and members nationwide.

Through the WELLBEATS virtual platform, fitness facilities can have unlimited access to virtual older adult group exercise classes led by experienced fitness instructors. Facilities can offer the Silver&Fit video-based classes any time of day, simply by hitting “play.”

Fitness facilities providing this unique experience for older adults may benefit by attracting new members seeking alternative exercise class options, potentially enhancing facility revenues.

Since 2007, Silver&Fit has offered health plans evidence-based fitness and health education activities for their Medicare-eligible members and group retirees who join Silver&Fit to improve their quality of life and reduce health risks through regular exercise. The program provides eligible members with a fully or partially subsidized fitness membership through a broad network of over 11,000 contracted fitness facilities nationwide, including national chains and YMCAs, as well as smaller, local community exercise centers. Silver&Fit reimburses fitness facilities on a monthly basis for all eligible and participating members.

“Our mission is to empower individuals to live healthier and longer,” said Silver&Fit Vice President Brett Hanson. “The partnership between WELLBEATS and Silver&Fit brings together two industry pioneers in their respective categories to offer members the opportunity to enjoy Silver&Fit on their terms. We’re excited to offer this new fitness experience through WELLBEATS and to make our programming more easily accessible to both facilities and their members.”

Silver&Fit offers three levels of group exercise programming, created to target participants across a range of fitness levels—from those who may require chair exercises to athletic, older adults who are already fit and active. Through WELLBEATS, the Silver&Fit virtual classes also offer three instructors per class to coach different ability levels of users, adding an even more targeted approach to the experience. The classes provide members with fun, time-efficient, circuit-based workouts that encompass a well-rounded approach to fitness.

According to WELLBEATS’ Director of Education and Content and Producer/Director of Programming Linda Shelton, the goal at WELLBEATS is to empower facilities to look any customer in the eye, regardless of age or demographic, and say, “We have something for you.”

“When we decided to take the next step beyond our own active aging program, Transitions, to serve a growing population of older adults, we found that Silver&Fit offered the most modernized, intellectual programming for the demographic,” Shelton said. “Silver&Fit’s programs target participants according to body condition and capability, rather than just age. They offer in-chair exercise modifications, but remain true to the goal of helping members achieve an independent and active life. Silver&Fit aligns with our philosophy of empowering older adults through fitness.”

About WELLBEATS
WELLBEATS™, formerly Fitness On Request, introduced the virtual group fitness concept to the fitness industry in 2008. Since then the company has continued to lead innovation in programming, delivery methods and technology applications to make group fitness more accessible to a wide audience while more targeted to meet individual needs. WELLBEATS has a “content-driven” strategy, producing their own programming quarterly and partnering with industry-leading fitness companies such as Silver&Fit®, EXOS™, MoveMe, Jillian Michaels, Zumba Fitness™, Les Mills™ and more to deliver smart programming in a way that makes for effective virtual delivery. WELLBEATS offers targeted solutions for a variety of industries including health clubs, multi-family housing, schools and universities, corporations and small businesses, military, parks and recreation, and more. For more information visit http://www.wellbeats.com.

About the Silver&Fit Exercise & Healthy Aging Program
The Silver&Fit® program is an exercise and healthy aging program providing unique, evidence-based fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit members have access to: no-cost or low-cost memberships at a participating, contracted fitness club or exercise center, or to the Silver&Fit Home Exercise program for those who prefer or need to work out at home; SilverandFit.com, a website providing health tools and resources specifically designed for older adults; The Silver Slate® newsletter; and a toll-free customer service hotline. For more information, visit ASHCompanies.com or call 800-848-3555. Follow us on Facebook at http://www.facebook.com/SilverandFit, YouTube at http://www.youtube.com/silverandfit, Pinterest at http://www.pinterest.com/silverandfit, Twitter at @SilverandFit and Instagram at @SilverandFit.

The Silver&Fit program is a product of American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH).

About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nation’s premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,200 employees and administers services for more than 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit ASHCompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

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