Vantage Hospitality to Offer Direct Group Bookings on its Websites powered by Groupize Solutions

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Top 10 Hotel Company adds value to hotels by offering real time direct group bookings designed to increase revenue and lower costs.

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Groups are an important part of our business at Vantage Hospitality, and we want to evolve with their emerging needs.

Groupize Solutions announced today that the growing brands of Vantage Hospitality Group®, including its initial brands, Americas Best Value Inn®, Canadas Best Value Inn® and Lexington by Vantage®, and the newest brands under its umbrella, America’s Best Inns & Suites®, Country Hearth Inns & Suites®, Jameson Inn®, and 3 Palms Hotels and Resorts®, will enjoy new opportunities to increase group revenue by implementing the Groupize GBE for their group bookings. There are over 1,000 independently-owned and operated properties flying a Vantage flag worldwide, and it is the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013 Inc. 500/5000 List of America’s Fastest-Growing Private Companies.

“Groups are an important part of our business, and we want to evolve with their emerging needs,” says John Burkard, VP, Distribution and Technology at Vantage Hospitality Group. “The Groupize GBE is designed to deliver a guest-centric online booking experience, and we expect it to drive higher conversion rates and more direct bookings to our hotels. By offering real-time group bookings on our website, group organizers won’t have to fill out eRFPS or wait to make reservations like they do at other hotel websites.”

Currently in use by over 8,000 hotels, the award-winning Groupize Solution is redefining the group booking experience with the most intuitive and user-friendly hotel group booking engine available for the small to medium group booking space. The powerful GBE has Instant Book and On Request capabilities and hotels have the opportunity to customize the booking process offered to organizers based on their business rules. Popular features include:

Instant Book for Multi-Room Bookings & Small Groups

  •      Real-Time Group Pricing and Inventory
  •     Full Inventory & Operational Control
  •     Integrated to your CRS/PMS
  •     Define your own business rules
  •     Includes the Groupize Hub, providing a private web site for each group

On Request for Meetings & Large Events

  •     Sales Automation
  •     Proposal & Contract Management
  •     Dashboard of your Group Pipeline
  •     Includes PRM – Pipeline Response Manager

“Small to medium size Group business continues to be a growth market for hoteliers and has become increasingly important to the ultimate success or failure of many hotels. With over 50% of today’s travelers rushing to the keyboard, rather than the phone to make their travel bookings (Hotel Executive), hotels need to facilitate group bookings on their website or risk losing their piece of this $35 billion pie,” states Charles de Gaspe Beaubien, Groupize CEO.

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About Vantage Hospitality Group

Vantage Hospitality Group's founders had a vision to develop a different hotel brand affiliation model - one that offered a better Return on Investment and more world-class services and resources, and put the decision-making power in the hands of its hotel owners. In 1999, this vision became reality with the launch of Americas Best Value Inn which, with its sister brands, Canada’s Best Value Inn and Value Inn Worldwide, has grown to be a top 10 hotel brand worldwide. Lexington by Vantage was conceived in 2005, premiering as the only membership brand in the midscale and upscale lodging segments.

About Groupize Solutions:

Groupize Solutions is passionate about solving the small to mid-size group booking dilemma for hoteliers and planners. Through the development and delivery of a highly intuitive group booking platform, Groupize Solutions empowers hotels to win and manage more group business thus delivering better service and ultimately increasing hotel revenues. Our innovative technology solution automates all tasks involved with booking group business online and simplifies the process for occasional and professional organizers. Groupize Solutions is the proud winner of the 2013 PhoCusWright Award for most Innovative Travel Technology Company (Emerging Category).

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Alisa de Gaspe Beaubien

Ivana Johnston
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