Bee7 Helps Developers Make Mobile Games More Profitable: Uses Method Refined by Outfit7 to Grow to More than 2 Billion Downloads

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Launching today, Bee7 is a new way for Android developers to help solve the challenges of discovery and monetization. The technology originated as the in-house discovery and cross promotion solution of Outfit7, the multinational entertainment company best known for its global phenomenon Talking Tom.

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John Rankin, Managing Director of Bee7 Ltd. said, “It’s rare and exciting to be able to enter the market with a technology that’s both an industry-first, and thanks to Outfit7, already proven as extremely successful.”

Launching today, Bee7 is a new way for Android developers to help solve the challenges of discovery and monetization. Bee7 originated as the in-house discovery and cross promotion solution of Outfit7, the multinational entertainment company best known for its global phenomenon Talking Tom. Created this year by Samo Login, CEO and co-founder of Outfit7, Bee7 is built on Outfit7’s expertise in cross-promotion resulting in the brand becoming a global success story that grew to more than 2 billion downloads in four years.

The magic of Bee7 is that it is not focused on serving advertisements and disrupting user experience. Instead it delivers game related content, helping users to discover new games when they want to, while rewarding them for continuing to play the games they enjoy. With more than 98% of Android games now freemium, and dependent on in-game advertising, Bee7 is a unique prospect for Android developers. Using the Bee7 methodology, Outfit7 experienced a 40 per cent increase in user retention compared to traditional ad-based promotions.

Bee7 combines game discovery, user acquisition and retention into one product, through a unique game wall and rewards mechanism. Users are given the opportunity to discover new games within the titles they love playing. They are then rewarded with coins in their favourite titles each time they play something from the game wall. This has been tested by Outfit7 to improve session times and create long term, high retention users in both the advertiser and publisher’s game.

Offering a single cross-promotion solution, Bee7 helps developer, advertiser, publisher and end user all at once. Developers grow games by increasing retention, which also benefits advertisers. Users benefit because they are exposed to new games and are rewarded in the games they love. This also improves monetization and long-term engagement, even if users don’t typically make in-app purchases. Publishers utilizing Bee7 also benefit from cross-promoting their own games for free.

Developers simply need to integrate the Bee7 SDK into their app to start seeing results. Bee7 can be used as a stand-alone cross-promotion tool, or to create an additional revenue stream alongside existing monetization methods, such as advertising, in-app purchases and videos.

John Rankin, Managing Director of Bee7 Ltd. said, “It’s rare and exciting to be able to enter the market with a technology that’s both an industry-first, and thanks to Outfit7, already proven as extremely successful.”

“There are many talented game developers out there who are simply not able to make money on Android. Before Bee7, there hasn’t been a proven way to build an audience of loyal and engaged gamers for most developers. Bee7’s philosophy is to give the tens of thousands of smaller developers the same opportunity to grow that well established studios already have,” Mr Rankin said.

Bee7 works in games of all genres and is already being used in more than 140 games to acquire users across 186 countries. The game wall targets selected players according to their preferred genre and interests. As advertisers only pay for installs, they also receive complimentary unlimited user re-engagement: an icon to their apps will have a permanent exposure on the publishers’ game wall, creating a win-win revenue stream.

To celebrate it’s official launch Bee7 is offering a special promotion to publishers who join the network and integrate the SDK before March 31 2015 for each install publishers provide for Bee7 network, the company will reward one install back for their game.

Developers who want to activate the offer can download the SDK at: http://bee7.com/integrate/

The Bee7 team will be attending and exhibiting at G-Star, Busan Korea, on 20-23 November 2014, and will be available for interviews and briefings. Contact us to schedule a meeting: bee7(at)dimoso(dot)com

About Bee7

Bee7 is a user acquisition and monetization platform for Android, created especially for games. Bee7 makes it easier for developers to acquire loyal users, boost retention and monetize their games.

Created by multinational entertainment company and game developer Outfit7 to help other developers overcome the challenges of making profitable games, Bee7 uses the same technology that propelled Outfit7 from a startup to achieve in excess of 2 billion downloads. Founded in 2014, the Bee7 platform, owned by Bee7000 Limited, is growing rapidly, already reaching 200 million monthly active users. While Bee7 Limited, responsible for all sales, is headquartered in London, it has expanded its presence to San Francisco and Singapore. Find out more by visiting http://www.bee7.com.

About Outfit7 Ltd

Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet.

Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all. Its flagship app franchise Talking Tom and Friends has achieved over two billion downloads since its launch in 2010 and continues to grow with 230 million active users each month.

Talking Tom and Friends is a rare global brand that, in just four years, grew from an instant app success into a fully-fledged media entertainment franchise. With a movie in production and a CGI animated series soon to debut, a global licensing and merchandising program and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.

Outfit7 Limited is a UK multinational entertainment company headquartered in Cyprus. For more information, please visit http://www.Outfit7.com.

Media contacts

For more information please contact Mitchell Fox, dimoso - bee7(at)dimoso(dot)com - +44 (0) 2070332660

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Sarah Gumina