US Sun Protection and Sunless Tanners Market: Industry Analysis, Size, Share, Growth, Trends and Forecast Research Report November 2014

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ResearchMoz.us includes new market research report "Sun Protection and Sunless Tanners - US - November 2014" to its huge collection of research reports.

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Total US sales and fan chart forecast of sun protection and sunless tanners, at current prices, 2009-19

Suncare brands are challenged to overcome the seasonal usage habits and price-driven mentality of category shoppers. Nonetheless, consumers are demanding convenience, performance, and natural ingredients from their sun protection products, creating opportunities for brands to increase usage and boost sales.

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Executive Summary
Overview
Figure 1: Total US sales and fan chart forecast of sun protection and sunless tanners, at current prices, 2009-19
Market factors
Figure 2: Household income distribution, 2012
Key players
Figure 3: MULO sales of leading sun protection and sunless tanner brands, rolling 52 weeks 2013 and 2014
The consumer
Sunscreen and personal care products with SPF lead usage
Figure 4: Any and regular usage of sun protection and tanning products, August 2014
Sunscreen users motivated by function and value
Figure 5: Top five factors influencing purchase decisions, any rank, August 2014
Consumers seek natural and multiple-benefit products
Figure 6: Any interest in top five new products, August 2014
People like getting sun, concerned about sunscreen ingredient safety
Figure 7: Top five attitudes toward sun protection and sunless tanners, August 2014
What we think

Market Size and Forecast
Key points
Sales and forecast of sun protection and sunless tanners
Figure 8: Total US sales and forecast of sun protection and sunless tanners, at current prices, 2009-19
Figure 9: Total US sales and forecast of sun protection and sunless tanners, at inflation-adjusted prices, 2009-19
Category sales are slowing
Figure 10: Total US sales and fan chart forecast of sun protection and sunless tanners, at current prices, 2009-19
Fan chart forecast

Use of Sun Protection Products
Key points
Use of sun protection is high… but sporadic
Figure 25: Usage of sun protection, August 2014
Use of sun protection skews to women, younger adults
Figure 26: Any usage of sun protection, by gender, August 2014
Figure 27: Any usage of sun protection, by age, August 2014
Sunscreen users mostly rely on higher-SPF products
Figure 28: Types of SPF used, by gender, January 2013-March 2014
Figure 29: Types of SPF used, any use, February 2009-March 2014
Figure 30: Number of sun protection and tanning products used in last 12 months, February 2009-March 2014

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Parents’ Usage of and Attitudes toward Sun Protection
Key points
Use of sun protection is elevated among parents with young children
Figure 47: Any usage of sun protection, by age of children, August 2014
Figure 48: Parents’ attitudes toward sun protection, by age, August 2014
Age reveals differences in concern about ingredient safety, vitamin D
Figure 49: Parents’ attitudes toward sun protection, by age of children, August 2014
Parents seek natural options, but still demand performance
Figure 50: Factors influencing purchase decisions – Any rank, by age of children, August 2014
Figure 51: Usage behavior, by age of children, August 2014
Parents looking for convenience, reassurance
Figure 52: Any interest in new products, by age of children, August 2014

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