Traffic Signs Procurement Category Market Research Report from IBISWorld has Been Updated

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A low availability of substitutes characterizes the traffic signs market, because traffic signs are legally mandated and therefore cannot be replaced by other products; as such, buyers are unable to negotiate lower prices through leveraging the availability of alternative goods. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Traffic Signs in its growing collection of procurement category market research reports.

IBISWorld procurement market research
Traffic sign prices are projected to rise further due to increases in the value of construction and government consumption and investment

The buyer power score for traffic signs is 3.5 out of 5, indicating a moderate level of buyer power in the market. Moderate buyer power means buyers and suppliers have an equal amount of leverage during negotiations. “Buyer power for traffic signs is influenced primarily by the availability of substitutes, supply chain and vendor risk, product specialization and market share concentration,” according to IBISWorld business research analyst Kayley Freshman-Caffrey.

A low availability of substitutes characterizes the market, because traffic signs are legally mandated and therefore cannot be replaced by other products. As such, buyers are unable to negotiate lower prices through leveraging the availability of alternative goods. As a result, the low availability of substitutes has a dampening effect on buyer power. Additionally, moderate supply chain and vendor risk challenges buyer power. These risk factors increase the chance of bankruptcy among suppliers or further up the supply chain, which puts buyers at risk of not having their orders fulfilled. “Buyers can reduce this risk by dealing only with suppliers that have diversified their supply chain and instituted sound financial policies,” says Freshman-Caffrey.

On the other hand, the low degree of product specialization for traffic signs aids buyer power. Traffic signs are standardized as a result of regulations governing their appearance and consistency and, therefore, are the same from one supplier to the next. This standardization is beneficial for buyers because it gives them a wider variety of suppliers to choose from, which they can leverage during negotiations. Low market share concentration also helps buyer power by leading suppliers to compete intensely to gain the favor of buyers, resulting in lower prices. Overall, the positive effects of low product specialization and low market share concentration mitigate the negative impacts of few substitutes and moderate vendor and supply chain risk to give buyers a moderate amount of power. Major vendors include Barco Products Company, Champion America and Fastsigns International Inc. For more information, visit IBISWorld’s Traffic Signs procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of traffic signs. Government regulations mandate the use of traffic signs, making them a necessity for many types of businesses. The primary types of traffic signs are directional signs, parking signs, pedestrian signs, speed limit signs and road warning signs. This report does not cover variable message signage, traffic signals or signs used for purposes unrelated to traffic.
Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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