“We created The Design Network for the new consumer mindset of consuming content online interactively. Our platform is truly a disruptive innovation as it combines three very important elements: quality curated content, community and commerce.
Highpoint, NC (PRWEB) November 17, 2014
Home enthusiasts now have a much easier path to finding high quality video content about all things “home.”
This week The Design Network (TheDesignNetwork.com), a new online social TV network focusing on all things “home” launched out of a successful 18-month beta period featuring a platform that integrates network television-quality video, user-generated content, online social community and e-commerce within a single digital platform.
“We saw the need for the next generation of programming,” said Jason Harris, founder of The Design Network and co-owner of Furnitureland South, the world’s largest furniture store based in Highpoint, North Carolina. “The Design Network is the future of targeted entertainment content delivery, bringing together Internet influencers, home industry experts and digital content creators to provide inspiring content on-demand.”
With sponsors that include the Home Depot, Baker Furniture, Serta mattress, and more than a dozen others, The Design Network is built on a backbone of user-generated video content from nearly 10,000 registered designers across the U.S. and Canada. During its 18-month beta period, The Design Network averaged more than 70,000 unique visitors monthly solely through social marketing surrounding the original content from design industry professionals.
“We created The Design Network for the new consumer mindset of consuming content online interactively,” said Harris. “Our platform is truly a disruptive innovation as it combines three very important elements: quality curated content, community and commerce. Great talent and concepts surface through our user-generated channels, and we then create high-quality production based on the crowd’s feedback.”
The Design Network’s software platform features a unique product pop-out feature allowing consumers to shop the actual products mentioned in content. The brand has already partnered leading talent and online influencers including Vine sensations Nash and Hayes Grier, do-it-yourself (DIY) lifestyle blogger Layla Palmer, American Idol’s Brooke White and ABC Extreme Makeover Home Edition’s Tracy Hutson.
“Video is an incredibly powerful medium and there has been such a void with authentic quality design content,” said Harris. “My brother and I have combined decades of experience in the home design industry with amazing relationships and we’re thrilled that The Design Network is experiencing so much early success.”