Athlete Sébastien Sasseville shares how his diabetes diagnosis motivated an incredible coast-to-coast run across Canada in Mediaplanet’s Diabetes campaign for World Day

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November 14, 2014 – Mediaplanet announces distribution of its first cross-platform edition of Diabetes, educating Canadians on the effective management of diabetes, highlighting the research behind new treatment therapies, innovations in management tools, and improvements to patient quality of life. The goal is to foster increased awareness and understanding of diabetes and inspire Canadians to effectively manage the disease.

Athlete Sébastien Sasseville shares how a diabetes diagnosis transformed his life, made him stronger, and motivated his incredible coast-to-coast run across Canada.

My one hope is that people will know that with the right diet, the right tools, and the right attitude, they can pursue their dreams, even with diabetes.

The print component of Diabetes is distributed within today’s Home and Business subscription of the Toronto Star, with a circulation of approximately 230,433 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication shares Sébastien Sasseville’s journey of running the entire 7500km breadth of Canada in an extraordinary nine-month long solo expedition with the aim of raising awareness. He notes, “My one hope is that people will know that with the right diet, the right tools, and the right attitude, they can pursue their dreams, even with diabetes.”

A Toronto-based team led by Dr. Daniel Drucker, Senior Investigator at Mount Sinai Hospital’s Lunenfeld-Tanenbaum Research Institute, has discovered innovative classes of type 2 diabetes therapies that will change the landscape for diabetes sufferers struggling to manage their condition. “Patients now have a great ability to manage diabetes effectively while avoiding hypoglycemia and weight gain,” and his discoveries have led to two completely new treatment methods. An editorial by Dr. Jan Hux, Chief Science Officer at the Canadian Diabetes Association, shares information about the Diabetes Charter for Canada and its aim to empower Canadians with diabetes and their caregivers, and to promote an environment that will support optimal health outcomes for them.

Special thanks to Merck Frosst Canada Ltd, Animas Canada, OneTouch, and Novo Nordisk Canada Inc. for their support and contributions in the making of this campaign.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Joyce McCaffrey
joyce(dot)mccaffrey(at)mediaplanet(dot)com
416-583-2221

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Laura Shaw
Mediaplanet
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Joyce McCaffrey
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