Entertainment Industries Council Recognizes the Inspirational Power of Media at the 4th Annual Science, Engineering & Technology SET Awards

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Captain America: The Winter Soldier, Her, will.i.am, The Big Bang Theory, Marvel’s Agents of S.H.I.E.L.D., Bones, Mythbusters, Director Brad Bird, Among those to be Honored for Excellence in the Portrayals of Science, Engineering, and Technology

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Creators spark imagination and dreams that, through ingenuity, can become the realities of tomorrow. The entertainment industry leaders being honored this year know how to entertain and inspire our future.

Films Captain America: The Winter Soldier and Transcedence and television shows Bones, The Big Bang Theory and Marvel’s Agents of S.H.I.E.L.D. were among the productions honored at the 4th Annual SET Awards on November 12, 2014, at the Skirball Cultural Center in Los Angeles, CA. The SET Awards, which are produced by the Entertainment Industries Council (EIC), recognize the power and influence of entertainment, digital and news media to engage young minds and encourage interest in science, engineering, technology and math. This year’s SET Awards collaborators included Lockheed Martin, Google, Rolls-Royce aero engines, K’NEX and Studio 229, who are all engaged in The Art of Making a Difference™, bringing attention to the fields of science, engineering, and technology.

“Movies, videos and multimedia content with technological, scientific and even design storylines are magnets for youth that can launch them into technical careers, filling existing workforce gaps and creating the innovation necessary to propel not only the entertainment industry, but also other industries and our nation into a bright future,” said Brian Dyak, President and CEO of EIC. “Creators spark imagination and dreams that, through ingenuity, can become the realities of tomorrow. The entertainment industry leaders being honored this year know how to entertain and inspire our future.”

Photos from the press reception and winners gallery:
(Photo Credit: Aaron Jackson of Vicarious-Photography.com)
http://www.vicarious-photography.com/2014setawards
http://www.EICsetawards.com
http://www.EIConline.org
TV Comedy Honors

  •     The Big Bang Theory (CBS): Season 7
  •     Silicon Valley (HBO): Season 1

Documentary Honors

  •     Mythbusters (Discovery Channel): Season 41
  •     Life According to Sam (HBO)
  •     Brain Games (National Geographic): Season 3

Children’s Programming Honors

  •     The Sunny Side Up Show (Sprout)

Online Program Honors

  •     Science of Golf (NBC Learn)

Feature Film Honors

  •     Captain America: The Winter Soldier (Marvel Studios)
  •     Her (Warner Bros. Pictures)
  •     Transcendence (Warner Bros. Pictures)

Drama Series Honors

  •     Bones (FOX): The Spark in the Park
  •     Person of Interest (CBS): Season 3

TV Movie or Miniseries Honors
The Normal Heart (HBO)

Special Legacy and Leadership & Inspiration Awards were presented in the disciplines of science, engineering and technology for portraying these fields in encouraging and positive ways.

Legacy Award Honoree

  •     Walter Mirsch, executive producer of the classic film The Great Escape

SET Engineer Award Honoree

  •     Marvel’s Agents of S.H.I.E.L.D. (ABC): Season 1. Along with the show’s actors who play the roles of Jemma Simmons (Elizabeth Henstridge) and Leo Fitz (Iain De Caestecker)

SET Technologist Award Honoree

  •     Halt and Catch Fire (AMC): Season 1

Bob Gurr Leadership & Inspiration Award Honoree

  •     Director Brad Bird for his continued efforts to engage audiences in the science, engineering and technology fields through his films, which include Tomorrowland, The Incredibles and Mission Impossible: Ghost Protocol.

SET Leadership & Inspiration Award Honoree

  •     Business leader, songwriter and philanthropist will.i.am for his work to engage students in science, engineering and technology fields and for his ability to engage their educational and creative sides through music that emphasizes and utilizes “STEM” concepts.

Included on the SET Awards Honorary Committee are Emiliano Calemzuk (Time Inc.), Robert DiBitetto (A&E), Stephen Friedman (MTV) , Mark Graboff, Ted Harbert (NBC), Laura Michalchyshyn, Deborah Myers (Science), Dawn Ostroff (Conde Nast), Mark Pedowitz (The CW), Kevin Reilly (TNT/TBS), Sheri Salata (OWN), Nina Tassler (CBS), Jeff Wachtel (NBC Universal), Vivi Zigler (Shine 360 and Digital), Tom Calderone (VH1), Erik Logan (OWN), Chris McCumber (USA), Steve Koonin (Atlanta Hawks), Mitch Bainwol (RIAA), Neal Tiles, Herman Rush, Steve Schiffman, David Goldsmith, Stan Lee (POW! Entertainment) and Michael Wright (DreamWorks).

EIC is a non-profit organization founded in 1983 by leaders within the entertainment industry to bring the power and influence of the industry to communicate about health and social issues. The organization is considered to be the chief pioneer of entertainment and journalism outreach and a premiere success story in the field of entertainment education. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the SET Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology.

For a complete list of health and social issues addressed by EIC and local projects please visit First Draft and EIC’s website at http://www.eiconline.org or the internet television network at EICnetwork.tv. The PRISM Awards web site is http://www.prismawards.com. The SET Awards web site is http://www.eicsetawards.com
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Media Contact:
Larry Deutchman, 818-840-2016, ldeutch(at)eiconline(dot)org
Skylar Jackson, 703-481-1414, sjackson(at)eiconline(dot)org

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