Clever Girls Honored with Wommy Award for #Batkid Campaign

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Social Media Agency Clever Girls (clevergirlscollective.com) was awarded the 2014 Wommy Gold Award for Cause Marketing for their work on the #Batkid Campaign.

“It was an honor to support the Greater Bay Area Make-A-Wish chapter in making Miles's wish to be Batkid come true. Thank you to WOMMA for lauding our efforts.”

The Wommy Awards are presented by WOMMA (Word of Mouth Marketing Association), the official trade association dedicated to word of mouth and social media marketing. This year’s awards ceremony took place at the 2014 WOMMA Summit in Hollywood, CA.

The #Batkid event took place on Friday, Nov. 15, 2013 in San Francisco, CA. That day, five-year-old cancer fighter Miles, aka #Batkid, got his wish to become a superhero granted by the Greater Bay Area Make-A-Wish Foundation with support from a pro-bono social media campaign created by Clever Girls.

Tens of thousands of supporters lined the streets to cheer for Miles. And online those ranks swelled to hundreds of thousands. Well-wishers included President and First Lady Obama; famous Batman actors Val Kilmer, Christian Bale, and Ben Affleck; other celebrities including Britney Spears and Enrique Iglesias; sports teams including the San Francisco Giants, the San Francisco 49ers, and the Golden State Warriors; and even an astronaut at the International Space Station. They sent their encouragement via tweets, Instagram photos, and Facebook updates—and the president notably congratulated Miles via his first ever Vine video, saying: "Way to go, Miles. Way to save Gotham!" In all, the campaign generated an estimate 1.7 billion social impressions including 25 million Instagram impressions and 550,000 individual Tweets.

Clever Girls is an award-winning content and social media agency that connects brands with a vetted network of over 6,500 female social media influencers, reaching more than 60 million unique visitors per month. Their client roster boasts many Fortune 500 companies including Ford, Cover Girl, and General Mills. This marks the eighth award Clever Girls has been awarded this year, including an unprecedented three Shorty Awards and a Digiday Sammy Award. Female founded and run since 2009, Clever Girls continues to create award-winning social media campaigns that are scalable, measurable, and drive results.

“We are thrilled to receive this award from WOMMA and to be recognized for our word of mouth expertise by our peers,” said Clever Girls Founder, President, and Chief Evangelist Stefania Pomponi. “It was an honor to support the Greater Bay Area Make-A-Wish chapter in making Miles's wish to be Batkid come true. Thank you to WOMMA for lauding our efforts.”

To learn more about #Batkid, please visit Clever Girls’s Youtube channel: http://clvr.li/QwWux8
For additional information please contact: freya(AT)clevergirlscollective.com

About Clever Girls
Clever Girls is an award-winning content and social media agency that connects brands with a vetted network of over 6,500 female social media influencers, reaching more than 60 million unique visitors per month. Their product suite and proprietary technology platform create authentic and compelling user-generated content and native advertising for brands across all social media outlets. Clever Girls’s programs are scalable, measurable, and drive results. Female founded and run since 2009, Clever Girls is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.

About WOMMA
The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as the WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

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Freya Sampson

Stefania Pomponi
Clever Girls Collective
(415)254-2866
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@CleverGirlsColl
since: 06/2009
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