California Label Sea of Pearls New Line of Chari-Tees are the Next Big Thing For Cancer Awareness

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Sea of Pearls partners with charity PADRES Contra El Cáncer® (PADRES): I Am HOPE® to create the Sea of HOPE Campaign, raising funds and awareness for children with cancer and their families. New Chari-Tee line will be available for sale online.

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Sea of Pearls, the California tee brand known for their softer-than-water tees, has partnered with charity organization PADRES Contra El Cáncer to launch the new campaign Sea of HOPE in support of PADRES and the important work they do for children suffering from cancer and their families. PADRES' unique programs, activities and services, benefit childhood cancer patients from all ethnic and economic backgrounds, serving families from initial diagnosis to survivorship. Sea of Pearls has created a line of Chari-Tees with PADRES tagline "I Am HOPE" that are now available for purchase with $5 of each sale going directly to the organization. The I Am HOPE message will be available in both English and Spanish versions. The Sea of HOPE campaign will continue growing with new Chari-Tees available for purchase each season.

Sea of Pearls has launched an online social media campaign #SelfieStyled with Naima Mora, star of America's Next Top Model Cycle 4 as the face of the campaign. Participants in the #SelfieStyled campaign will style their Sea of Pearls Chari-Tee in their most fashionable way and post their selfies to social media tagging the organization and the campaign. 10 winners chosen by Sea of Pearls for creative styling will win exclusive prizes and 50% off ALL orders for a full year. To participate, follow @iamhope and @Seaofpearlsla and post your selfie to your friends and followers on Instagram and Twitter. Include the campaign hashtags: #SelfieStyled #SeaOfHOPE #MardeESPERANZA #Seaofpearlsla #IAmHOPE

Sea of Pearls epitomizes the relaxed style of Los Angeles, mixing simple, everyday essentials with bold colors, unique prints and wearable fabrics that stay comfortable wear after wear, wash after wash. Every single Sea of Pearls original creation is designed and hand made using ethically sourced materials here in the City of Angels. Transforming casual style into super chic fashion has turned the brand into one of the most sought after womenswear lines on the West coast. The California chic creations are praised for their unbelievably soft Micro Modal Jersey, allowing for an enormous amount of versatility. The collection of basics, is truly anything but basic.... the softest, coziest knits make every woman who wears Sea of Pearls feel as amazing as she looks. Sea of Pearls makes every week fashion week, continuously coming out with new designs, launching their new styles every single month. Visit http://www.seaofpearlsla.com/ for more info and follow Sea of Pearls on Twitter @seaofpearlsla and Facebook SeaofPearlsLA "Los Angeles is alive in our designs"

PADRES Contra El Cáncer
(PADRES) is an organization committed to improving the quality of life for children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL races and ethnic origins. No family is turned away. Celebrating 29 of years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Please join our National Spokespersons Eva Longoria and Beto Cuevas in the fight against childhood cancer. To learn more about PADRES, Visit http://www.IAmHOPE.org.

Facebook: /IAmHOPE.org
Twitter: @IAmHOPE
Instagram: @IAmHOPEorg

For interviews and more information please contact:
Crystal Morales
Crystal(at)parkerwhitaker(dot)com

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