Experiment Engine Closes $1M Seed Round

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Founder Collective, Mercury Fund and Leading Angels Invest to Deliver an Optimization Platform Powered by Human Expertise

Experiment Engine, an Austin-based SaaS start-up, proudly announces the close of a $1 million seed round. Founder Collective, based in NY and Boston, joined the seed stage round with other notable support from Texas-based Mercury Fund. Two former E&Y Entrepreneur of the Year award recipients also participated: Dan Graham, CEO of BuildASign, and Rony Kahan, Co-founder of Indeed.com.

Experiment Engine offers a SaaS web and mobile optimization platform that allows enterprises to conduct A/B tests through a marketplace of conversion experts. By providing on-demand access to skilled conversion rate optimizers, Experiment Engine has helped early customers triple tests run per month and drive conversion gains averaging 20 percent. Experiment Engine will use the funds to expand the conversation optimization platform and drive sales/marketing initiatives.

According to Claire Vo, Experiment Engine’s CEO and Founder, “Having run hundreds of A/B tests over our careers, my co-founder and I have a first-hand appreciation of the true impact continuous optimization delivers. By closing this seed round, we have the resources to accelerate our business and deliver our optimization solution to marketers who want to truly ‘Always Be Testing.’”

Eric Paley, Managing Partner of Founder Collective adds, “Across our portfolio and across the web, we see companies driving huge gains in results thanks to site optimization. Unfortunately, finding the talent and development resources to iterate quickly is a huge obstacle for most companies. We see Experiment Engine as a turnkey way for online businesses to take optimization to scale without taxing limited internal resources.”

Furthermore, according to Aziz Gilani, Mercury Fund Partner, “We met the Experiment Engine founders through TechStars Austin and during the course of the program fell in love with the founding team. Experiment Engine hits the sweet spot of our portfolio, great founders going after a large target market with quick adoption by early customers.”

About Experiment Engine:
Experiment Engine based in Austin, Texas was founded in early 2014 with the mission of building and delivering a conversion optimization platform powered by human expertise. The founders participated in the TechStars Austin 2014 program. Please visit http://www.experimentengine.com or contact: media(at)experimentengine(dot)com.

About Founder Collective:
Founder Collective is a seed-stage venture capital fund, built by a collection of successful entrepreneurs. Headquartered in New York City and Cambridge, the firm makes investments all over the world—including early investments in companies like Uber, Makerbot, Buzzfeed, HotelTonight, Coupang, and Seatgeek. Learn more at: http://foundercollective.com/ & @fcollective.

About Mercury Fund:
Headquartered in Houston, Mercury Fund is a seed-stage venture capital firm that makes equity investments in compelling and novel software and science-based startup opportunities. Mercury partners with extraordinary entrepreneurs to build globally competitive businesses, focusing on technology innovation originating in the U.S. Midcontinent. Since inception in 2005, Mercury Fund has become one of the most active seed-stage venture firms in the Midcontinent, becoming a “go-to” fund for entrepreneurs at the early stages of idea generation, company formation, and market execution. Please visit: http://www.mercuryfund.com.

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Claire Vo
@expengine
since: 03/2014
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