2014 Mega Awards: Rewarding the Year's Top Loyalty, Airline and Hotel, Ancillary Revenue and Co-Branded Card Achievements and Innovations

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Each year, candidates are carefully measured and winners selected to be honoured at The Mega Awards, an event that recognizes the very best campaigns and innovative programs that boost ancillary revenues, customer loyalty and co-branded card adoption in the airline, travel, and hospitality industries. Hosted by Airline Information, a globally recognized leader in commercial airline/travel conferences, the 2014 Mega Awards were presented in a ceremony sponsored by American Express, held during the 2014 Mega Event in New Orleans, on the evening of the 18th of November.

Each year, candidates are carefully measured and winners selected to be honoured at The Mega Awards, an event that recognizes the very best campaigns and innovative programs that boost ancillary revenues, customer loyalty and co-branded card adoption in the airline, travel, and hospitality industries. Hosted by Airline Information, a globally recognized leader in commercial airline/travel conferences, the 2014 Mega Awards were presented in a ceremony sponsored by American Express, held during the 2014 Mega Event in New Orleans, on the evening of the 18th of November.

This year’s winners were industry leaders who focused on helping airlines and travel companies reinvent themselves, investing wisely in technology or new models to ensure a profitable future - one that also meets their passengers’ evolving needs. Winning campaigns and innovative products included: digital check-in and hotel room selection capabilities, word-of-mouth programs to support co-branded credit cards, and a unique app that rewards program members while they sleep.

“Based on this year’s entries, it’s apparent that there’s no limit to inventive and creative ideas from the airline, travel and loyalty industries,” said Michael Smith, Executive Chairman of the Mega Event and Managing Partner of Airline information, conference organizer. “This year’s judges were impressed by the winners’ dedication to the power of new technologies and industry partnerships to fuel financial success and improve customer loyalty, as well as their willingness to embrace the importance of consumer choice and customer influence.”

Representing brands from every corner of the globe, the 2014 Mega Award winners were chosen as the best from over 100 entries, and include:

  •     Travel Loyalty Campaign: Southwest Airlines Sunset A+, for the conversion of 6 million merger-related AirTran A+ member credits into Southwest Rapid Rewards points.
  •     Travel Loyalty Innovation: Hilton Worldwide, for digital check-in with room selection.
  •     Ancillary Campaign: JetBlue TrueBlue Badges, a campaign enabling members to earn badges for their everyday JetBlue activities.
  •     Ancillary Innovation: Farelogix FLX Merchandising Engine, for placing a la carte retail in the hands of airline staff.
  •     Co-Brand Campaign: Citi/AAdvantage, a word-of-mouth campaign in support of its Executive Card.
  •     Co-Brand Innovation: Air France-KLM Sleep for Miles, a rewards app that created high numbers of downloads, activation and card member acquisitions – while rewarding members with miles while they sleep.

Loyalty pioneer Hal Brierley, CEO of Brierley and Partners, received Airline Information’s Industry Achievement Award for his work that led to the launch of the airline industry’s first travel rewards program at American Airlines, which later became AAdvantage.

The 2014 Mega Awards were held in conjunction with the 5th Annual Mega Event, sponsored by ICLP and Collinson Latitude. The conference, centred around the theme of reinvention, educated participants on the trends that will shape the future of travel. With over 400 industry executives in attendance, keynotes, panel and presentation topics focused on sustainable profits, merchandising, customer loyalty and satisfaction, digital commerce, revenue, regulations, frequent flyer/rewards programs, co-branded cards and more.

For additional information about 2014 Mega Awards entries, winners and judges, please visit http://www.Mega-Awards.com. To arrange an interview with Airline information, please contact Vanessa Horwell at +1-305-749-5342 ext. 232 or vhorwell(at)thinkinkpr(dot)com

About Airline Information
Airline Information is an established innovator in commercial airline/travel management conferences and publishing. Over 200 airlines regularly attend Airline Information conferences and forums worldwide. The firm provides airline professionals and industry suppliers with free high-quality online publications as well as professional guidebooks and management consultation in loyalty, and ancillary revenue development. For more information please visit: http://www.airlineinformation.org.

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Vanessa Horwell
ThinkInk PR
(305) 749-5342 Ext: 232
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