Whiter Image Dental Helps Dentists Market Use of 2014 Health Insurance Benefits

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As the end of the year approaches many dental patients forget to take advantage of their 2014 health insurance benefits. Whiter Image Dental is helping dentists, and their patients, capitalize on these year-end opportunities to get medical care.

In an effort to remind patients to capitalize on dental health, Whiter Image Dental is helping dentists alert patients to redeem their health insurance benefits through the creation of free Facebook covers and posts as well as email templates. As dental benefits expire at the end of each calendar year, it is advantageous for patients to use the benefits within their accounts or else risk forfeiting them entirely. Given the significance of this reality, Whiter Image Dental has created this initiative to help dentists bring in patients who might otherwise go untreated.

As the majority of patients with dental insurance tend to have established dental care providers, it makes sense for dentists to market directly to these existing patients. This is where social media and email marketing come in as they are avenues that have a direct connection with patients and where the dentists can communicate the benefits of taking advantage of their health care benefits. According to Whiter Image Dental’s Director of Marketing Amanda Poe, the marketing materials will have clear calls-to-action, such as “Book your appointment now and receive a free teeth whitening pen.” Poe went on to say that this message helps dentists promote health and ensures that their patients are staying on top of their bi-annual dental appointments.

There always tends to be a major uptick in the amount of dental appointments towards the end of the year and this simple reminder is a win for both dental practices and patients. In addition to dental insurance benefits, according to recent data, about 85 percent of large companies offer flex spending accounts and the employees that sign up for them can benefit from the tax savings they offer. However, these benefits only work if employees use up the money they have allotted otherwise they simply leave money on the table.

To take advantage of the dental care benefits marketing materials contact Whiter Image Dental at 1-877-944-8330. Whiter Image Dental is a provider of significantly discounted teeth whitening products and dental marketing services for clients in over 30 countries. Learn more about their in-office, take home and promotional teeth whitening products by visiting them online at http://www.whiterimagedental.com/.

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Amanda Poe
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