SNOA Sleepwear Announces Sample Sale

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The nation’s first line of eco-friendly luxury sleepwear for women has launched a pre-holiday Blue Label Sample Sale.

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The Blue Label Samples are just as luxurious and soft as SNOA’s full-priced items. But because they’re discontinued from production, they’re being offered to the public at amazing prices.

SNOA Sleepwear is pleased to announce the launch of their “Blue Label Sample Sale”, going on now while supplies last: http://snoasleepwear.com/sample-sale/.

Regularly priced around $125-$160, SNOA’s “blue label” sleepwear styles are selling out quickly at just $50 each.

“SNOA sold nearly 25% of their samples on the first day,” says Emily McGuirk, brand advocate for SNOA Sleepwear, “There was an instantaneous response from both previous and brand new customers.”

The sale launched on November 19, 2014, offering “blue label” SNOA garments in 7 different styles from nightgowns to pajama tops and bottoms, in all sizes S-XL.

The event is termed a “Blue Label Sample Sale” because after re-branding initiatives in 2013, SNOA still had a large quantity of stock on hand with the original blue logo on the inner label. Now that SNOA’s logo has changed to a warm gold design, the older “blue label” merchandise is no longer saleable at full price.

Anh Oppenheimer explains, “The blue label and hang tag feature SNOA’s first logo, designed in 2011 when SNOA Sleepwear was a newborn. At that time, SNOA was a winter-only line, called “SNOA Lingerie” and the blue represented the amazing blue hue you can sometimes glimpse in fresh snow.” (The word-play on ‘snow’+ the expression of comfort ‘ah’ = the brand’s name SNOA)

The San Francisco-based luxury sleepwear brand matured during the summer of 2013 when entrepreneur, Lisa Tanzman, and marketing maven, Karen Detrick-Huurman, joined the team with the goal of “flipping” SNOA from “a mom & mom shop” to a company “with heft and sophistication,” Oppenheimer recalls.

“Karen did a huge makeover of the visual branding of SNOA,” says Oppenheimer, “Looking for something more luxurious, she opted for the gold color rather than the blue. This also worked well for us as SNOA grew from a winter-only line to a year-round sleepwear company.”

The Blue Label Samples are just as luxurious and soft as SNOA’s full-priced items. But because they’re discontinued from production, they’re being offered to the public at amazing prices.

"Our dedication to making SNOA Sleepwear the best it can be becomes your opportunity to try SNOA for a special price,” says SNOA’s Creative Director, Karen Detrick-Huurman, “Looking sexy and feeling luxurious are still the main components in these styles, so if you don’t mind a garment made with an originally branded label, or discontinued color, SNOA samples are a great deal.”

SNOA samples are available on their website http://snoasleepwear.com/sample-sale/ while supplies last. All purchases are final.

“This is a great time to introduce yourself or a woman you love to the SNOA line.”

For more information, please visit http://snoasleepwear.com/ and http://snoasleepwear.com/blog/

About SNOA Sleepwear

SNOA Sleepwear was created when its founder, Anh Oppenheimer, climbed into bed wanting to feel not only sexy, but warm.

With an oversized sweatshirt and thick ski socks, she knew that night that although she was warm, her outfit was lacking in sex appeal. In 2011, Oppenheimer launched the very first line of luxury sleepwear that was “devoted to looking sexy and feeling warm”.

SNOA donates a portion of its profits to protecting polar bear habitats through the Center or Biological Diversity. All SNOA Sleepwear purchases benefit this cause.

Source: SNOA Sleepwear LLC

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Emily McGuirk
@snoasleepwear
since: 09/2010
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