Digital Operative Announces New Partnership With Slackline Industries

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Digital Operative Will Work With Slackline Industries To Create An Unparalleled Slacklining Experience

Digital Operative

"Getting to work with a brand in its infancy is exciting and we will be there to ensure their digital go-to-market strategy is solid." --CEO, BJ Cook

Digital Operative, a full-service digital marketing agency is excited to announce their partnership with Slackline Industries, which is a leading source in all things slacking.

Digital Operative has been brought on board to help Slackline Industries with their consumer experience, which includes, consumer behavior and internet marketing strategy. Slackline Industries chose to work with Digital Operative because of their experience and knowledge in the strategy and ecommerce space, along with their passion and knowledge in the outdoor and active lifestyle categories.

Digital Operative’s team has created a more seamless experience for many of their clients and is looking forward to doing the same in their new partnership with Slackline Industries.

“The new partnership with Slackline Industries continues our growth in the Outdoor & Active Lifestyle category. Getting to work with a brand in its infancy is exciting and we will be there to ensure their digital go-to-market strategy is solid.” Says Digital Operative CEO, BJ Cook.

From the visual designs and user-experiences to the analytics and strategy, Digital Operative always takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what Digital Operative has to offer visit

About Slackline Industries
Located in Louisville, CO, Slackline Industries (SI) launched as the premier manufacturer, promoter and supporter of the slackline community in North America. Conceived by Canaima Outdoors, distributor of Gibbon Slacklines (January 2008 – September 2014) and market leader for slackline retailers, sales and event production, SI is dedicated to product innovation, event promotion and partnership development and expanding across the entire spectrum of the slacklining community. The company will continue to fuel the growth of slacklining world-wide, embracing the variety of styles and users through Slackline Industries – the first name in slacklining

About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit

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Nikki Johnson
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