American Wave Machines Technology Brings Indoor Surfing to Canada

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Oasis Surf opens at DIX30, ushering in new business model in retail

Ben Rochette, Oasis Surf team rider, surfing inside a barrel wave on SurfStream.

“Surfing is one of the most aspirational sports in the world,” said Bruce McFarland, Founder and President of American Wave Machines. “Our technology makes surfing possible away from the ocean, in any kind of weather, and in all types of spaces.

American Wave Machines announced that the first dedicated surf park in Canada has opened in Montreal. Oasis Surf, located at DIX30 mall, features a 24’ wide SurfStream® surfing machine, surrounded by a 150-seat dining and bar area. It is a destination for surfers riding waves ranging from 2’ to 6’ barrels, and spectators who want to enjoy the California boardwalk themed food and vibe.

“Oasis Surf brings together retail, entertainment, food and beverage and sport, all under one roof,” said Claude Coudry, Owner of Oasis Surf. “Oasis Surf is not only growing the sport, but creating a unique experience for surfers and spectators at DIX30."

The surf park is also the first time that surfing has been incorporated into a retail environment. Its location in an upscale mall means that Oasis Surf is creating a new business model by providing new reasons for patrons to visit brick-and-mortar stores, and is bringing a unique attraction to the chic DIX30.

“Surfing is one of the most aspirational sports in the world,” said Bruce McFarland, Founder and President of American Wave Machines. “Our technology makes surfing possible away from the ocean, in any kind of weather, and in all types of spaces. DIX30 is now home to a unique attraction that will help it compete with other malls and online retailers. As malls seek out new ways to draw customers, American Wave Machines’ technology is making new and desired experiences possible.” McFarland concluded.

About American Wave Machines
American Wave Machines, Inc. designs, engineers, manufactures and develops world-class surf parks, wave systems and surf pools. Founded in 2000 by California surfer Bruce McFarland, the company looks to nature to design patented and proprietary technology that delivers authentic surfing experiences using real surfboards. SurfStream®, the world’s first standing wave machine, and PerfectSwell®, the first large-scale surf pool that programs custom waves, are ground-breaking technologies replicating ocean-like waves. American Wave Machines technology is found in surf parks, water parks and resort destinations across the globe, including Sweden, Peru, Turks & Caicos, Taiwan, East Durham, NY and Nashua, NH. For more information, visit http://www.americanwavemachines.com.

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Paul Tyahla
The Marcus Group
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